# Fish-Shaped Kid's Furniture Creature Industry's 'Soft Gang' is Animal Kingdom-Inspired By Michael Hines | Published 2011-01-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/creature-industry References: [yankodesign](http://www.yankodesign.com/2011/01/10/softness-for-child-sitting/) & [creatureindustry](http://www.creatureindustry.com/) Parents may be the only people who can truly appreciate the greatness that is Creature Industry's Soft Gang. Creature Industry has designed a [multi-functional line of kid's furniture](https://www.trendhunter.com/trends/kids-collection) designed to act as a toy chest, play thing, and bed. Why buy three pieces of furniture when you can buy one? Creature Industry's Soft Gang comes in three styles and is made with [eco-friendly materials](https://www.trendhunter.com/trends/kidou). Check out the gallery to see the Soft Gang in action. I know that I would have killed for a [rideable toy chest](https://www.trendhunter.com/trends/collection-co) as a toddler. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Multi-functional Furniture:** Opportunity for designing furniture pieces that serve multiple purposes to maximize space and functionality. - **Eco-friendly Materials:** Innovation opportunity in creating furniture using sustainable and environmentally friendly materials. - **Animal-inspired Design:** Potential for creating furniture with animal-themed designs to appeal to children's imagination and creativity. ### Who This Affects Most - **Furniture Manufacturing:** Disruptive innovation opportunity for furniture manufacturers to create multi-functional and eco-friendly furniture for kids. - **Toy Manufacturing:** Opportunity for toy manufacturers to partner with furniture companies in creating animal-themed rideable toy chests. - **Interior Design:** Innovation opportunity for interior designers to incorporate animal-inspired furniture designs into children's bedrooms and play areas. ## Related on Trend Hunter - [Sea Creature Study Desks](https://www.trendhunter.com/trends/pirate-shark-study-desk.md) - [Multipurpose Pet-Friendly Furniture](https://www.trendhunter.com/trends/wowo-multipurpose-furniture.md) - [Kid-Friendly Modular Sofas](https://www.trendhunter.com/trends/figgy-play-couch.md) - [Modular Chromatic Child Chairs](https://www.trendhunter.com/trends/kidzilla-chair.md) - [Whimsical Kids Furniture Collections](https://www.trendhunter.com/trends/moss-collection.md) - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md) - [Whimsical Childlike Furniture Series](https://www.trendhunter.com/trends/the-eternal-child.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Play-Friendly Furniture Systems](https://www.trendhunter.com/trends/my-nook-modular-furniture-system.md)