# Customizable Fantasy Ice Creams Baskin-Robbins' Creature Creations Resemble Mythical Creatures By Laura McQuarrie | Published 2020-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creature-creations References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4174-new-on-the-menu) Creature [Creations](https://www.trendhunter.com/trends/ocean-spray-2) by Baskin-Robbins are playful ice cream treats that can be customized with one's choice of frozen dessert, plus edible chocolate toppers and colorful sprinkles. The foundation of building one of [Baskin-Robbins'](https://www.trendhunter.com/trends/trolli-sour-blast) Creature Creations starts with an illustrated cup, which creates the base for creatures like [mermaids, monsters and unicorns](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions). These creations are topped off with decorative components that add eyeball shapes, horns and fish tails. While the Mermaid Creature Creation shares a soft color scheme of pink, purple and blue accents, the Monster Creature Creation has a white chocolate eyeball and a mix of green, purple and black sprinkles to bring the design to life. Each of the cups features a small, intentionally placed "BR" icon that supports the fact that people will be taking pictures and sharing their fun creations. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 87% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Customizable Ice Cream:** Creature Creations by Baskin-Robbins offer customizable ice cream treats with edible chocolate toppers and colorful sprinkles, allowing customers to personalize their dessert experience. - **Fantasy-themed Desserts:** Baskin-Robbins' Creature Creations resemble mythical creatures like mermaids, monsters, and unicorns, tapping into the popular fantasy trend in desserts. - **Interactive Food Experiences:** Creature Creations encourage customers to engage in an interactive food experience by customizing their ice cream and sharing their creations on social media. ### Where This Applies - **Ice Cream Industry:** The ice cream industry can leverage the trend of customizable ice cream treats to provide more personalized options for customers and enhance the overall dessert experience. - **Dessert Industry:** The dessert industry can incorporate fantasy-themed desserts into their offerings, capturing the imagination and curiosity of customers looking for unique and visually appealing treats. - **Social Media Marketing:** The social media marketing industry can partner with food chains like Baskin-Robbins to capitalize on the trend of interactive food experiences and encourage users to share their creations online, driving brand awareness and engagement. ## Related on Trend Hunter - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md) - [Monstrous Anime Frozen Treats](https://www.trendhunter.com/trends/baskin-robbins-x-pokmon.md) - [Spooky Ice Cream Collections](https://www.trendhunter.com/trends/scoops-skulls-series.md) - [Halloween Candy Ice Creams](https://www.trendhunter.com/trends/31-nights-of-monster-mash-creation.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Monstrous Ice Cream Cakes](https://www.trendhunter.com/trends/crunchie-munchie-monster-cake.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md) - [Collectible-Inspired Chocolate Creations](https://www.trendhunter.com/trends/godiva-x-pop-mart-labubu.md) - [Fantastical Creature-Inspired Sodas](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions.md)