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# Brewery Interior-Acknowledging Beers
The Creature Comforts Reclaimed Rye Beer is an Amber Ale

By Michael Hemsworth | Published 2018-03-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/creature-comforts
References: [gearculture](http://www.gearculture.com/goods/creature-comforts-reclaimed-rye-beer/) & [creaturecomfortsbeer](http://www.creaturecomfortsbeer.com/brewery-blog/2018/2/8/reclaimed-rye-cans)

The Creature Comforts Reclaimed Rye Beer is an Amber ale that is now available for the first time in cans from the brewery for patrons who are looking for a [new option to enjoy from home](https://www.trendhunter.com/trends/real-american-beer-unveils).

[Aged on French oak](https://www.trendhunter.com/trends/straight-rye-whiskey), the beer is named to pay homage to the brewery that is outfitted with a series of picnic tables, bars and walls that are all built by local woodworkers. The beer is branded in a demure way that features planks of wood underneath the logo to make it an appealing option to pick up by those who might not otherwise have tried it or [Amber ales](https://www.trendhunter.com/trends/hobgoblin-amber) in general.

The Creature Comforts Reclaimed Rye Beer has a 5.5% ABV and a complex flavor that's sure to be appreciated by beer connoisseurs and passive drinkers alike.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 6% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Craft Beer Packaging:** Innovative can packaging allows breweries to offer new beer options for at-home consumption.
- **Local Sourcing and Collaboration:** Breweries working with local woodworkers to create unique and inviting interior designs.
- **Branding with Natural Elements:** Incorporating elements of wood and nature in beer branding to attract a wider consumer base.

### Who This Affects Most

- **Craft Beer:** Craft breweries can explore innovative packaging solutions to tap into the at-home consumption trend.
- **Woodworking:** Collaborating with breweries to design and build unique interior elements using reclaimed wood.
- **Marketing and Branding:** Helping breweries create visually appealing branding that incorporates natural elements to attract new customers.

## Related on Trend Hunter

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- [Unconventional Craft Beer Releases](https://www.trendhunter.com/trends/wilderness-brewery.md)
- [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md)
- [Citrusy White Ales](https://www.trendhunter.com/trends/white-ale.md)
