# Creator-Friendly Initiatives Patreon Lights Up Times Square with Creator-Centric Billboard By Georgia Wray Norsten | Published 2024-11-08 | Updated 2024-11-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creatorcentric-billboard References: [adage](https://adage.com/article/creativity/creative-ads-today-abarth-coca-cola-patreon-rhone-samsung-white-ribbon/2590836) & [instagram](https://www.instagram.com/patreon/?utm_source=ig_embed&ig_rid=cbdce681-bde0-44f8-8f71-0013b294967b)  [Patreon](https://www.trendhunter.com/trends/creator-economy-tools), the platform championing creators and communities worldwide, has launched a creator-centric billboard in New York’s Times Square that’s entirely dedicated to showcasing [creator art](https://www.trendhunter.com/trends/beige-billboards). A first of its kind, this space provides a high-profile platform for creators to share their work with the world’s busiest intersection. This isn’t just a traditional ad; it’s an interactive experience designed to empower creators. Anyone interested in being featured can scan a QR code directly on the billboard, which takes them to a submission page. From there, creators can upload videos or artwork that they want the world to see. With this initiative, Patreon is bridging the gap between [online communities and real-world exposure](https://www.trendhunter.com/trends/og-influencers), giving creators an opportunity to connect with global audiences in a way that’s never been done before. It's a bold move that redefines how creators can reach new fans and showcase their unique voices in one of the world’s most iconic locations. Image Credit: Patreon ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 69% | Activity: 83% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Creator-driven Advertising:** Billboards that serve as interactive platforms for creator content mark a shift towards user-generated digital marketing experiences. - **Physical-digital Integration:** The combination of physical billboards and digital submissions via QR codes signifies a novel blend of tangible and virtual creator engagements. - **Community-centric Marketing:** Highlighting community-produced art in high-traffic public spaces underscores the rising influence of community-driven content in mainstream advertising. ### Industries Being Reshaped - **Digital Marketing:** Innovative billboard campaigns that pivot away from traditional ads to interactive, creator-centered showcases. - **Public Art:** Creator-centric billboards in busy locales like Times Square introduce new avenues for public art exhibition and audience interaction. - **Augmented Reality:** The incorporation of QR code technology on billboards opens up opportunities for augmented reality experiences in public advertising. ## Related on Trend Hunter - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Influencer-Focused Ad Platforms](https://www.trendhunter.com/trends/pearpop.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Creator-First Social Media Platforms](https://www.trendhunter.com/trends/brandarmy.md) - [Creator-Focused Monetization Platforms](https://www.trendhunter.com/trends/headquarterz.md) - [Privacy-Protecting Creator Apps](https://www.trendhunter.com/trends/creator-apps.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md)