# Bespoke On-Demand Fashion Platforms H&M Launches B2B Retail Platform Called 'Creator Studio' By Niko Pajkovic | Published 2021-10-12 | Updated 2021-10-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/creator-studio References: [retailgazette](https://www.retailgazette.co.uk/blog/2021/10/hm-launches-b2b-creator-studio-as-the-need-for-on-demand-services-grows/?utm_source=feedly&utm_medium=rss&utm_campaign=hm-launches-b2b-creator-studio-as-the-need-for-on-demand-services-grows) & [hm](http://hm.com)  Fashion retailer [H&M](https://www.trendhunter.com/trends/hm-group-1) has announced that it will be launching '[Creator Studio](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio),' an all-new B2B platform and service designed for creators in the merchandise industry. Key to the new platform will be on-demand printing services. According to the company, 'Creator Studio' was developed to satisfy the recent desire of customers and businesses for greater flexibility, personalization, and choice in terms of custom-made clothing and other retail goods. In addition, H&M recognized that the fashion space was heading towards more personalized business models, as evident by the rise of on-demand services such as Weekday's bespoke jean offering, which utilizes 3D printing technology. A recent press released states that with 'Creator Studio,' the company looks “to create a new standard for merchandise through technology." H&M plans to team up with a few select brands and creators to scale the new platform to offer unique, personalized shopping experiences. Image Credit: H&M ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Bespoke On-demand Fashion:** Fashion brands launching on-demand platforms with printing services for personalization, catering to customers' desire for custom-made clothing. - **B2B Retail Platform:** Fashion brands launching B2B platforms for creators in the merchandise industry to collaborate and offer personalized goods - **Personalized Business Models:** Fashion brands adopting personalized business models with on-demand services and 3D printing technology to offer bespoke merchandise. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands are launching on-demand platforms and services using new technologies, disrupting traditional business models. - **Merchandise Industry:** New B2B platforms and services are being established for creators to collaborate and scale personalized retail offerings. - **Printing Industry:** Increased demand for on-demand personalized fashion is driving innovation in digital and 3D printing services. ## Related on Trend Hunter - [AI-Powered Garment Customizers](https://www.trendhunter.com/trends/hm-group-1.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Open 3D Printing Platforms](https://www.trendhunter.com/trends/zellerfeld-1.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Automated Product Description Generators](https://www.trendhunter.com/trends/h-m-cherry-ai.md)