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# Social Media Creator Hubs
Instagram Launches New Educational Feature Called Creator Labs

By Niko Pajkovic | Published 2022-03-10 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/creator-labs
References: [hypebeast](https://hypebeast.com/2022/3/instagram-creator-lab-educational-platform) & [creators.instagram](https://creators.instagram.com/lab)

![Social Media Creator Hubs](https://cdn.trendhunterstatic.com/thumbs/473/creator-labs.jpeg)

[Instagram](https://www.trendhunter.com/trends/instagram-4) has announced the launch of [Creator Labs](https://www.trendhunter.com/trends/creator-economy-tools), a new education-focused feature designed to help aspiring and emerging creators grow their presence on the platform. The focal point of the new feature will consist of peer-to-peer advice from popular creators who have already had success in developing a fanbase through Instagram.

Advice will be shared from many creators, including fashion influencers, fine-dining experts, emerging entrepreneurs, entertainment critics, musicians, painters, and more. The feature will be divided into three sub-sections -- Expressing Yourself, Building Community, and Growing Long-Term -- each of which will feature custom videos made by participating creators. These videos will cover topics such as “going full-time as a creator,” “building content strategy,” and “addressing money taboos."

“Being able to connect creators with other creators and soon-to-be-creators, and giving them a personal space to educate, is what makes the Creator Lab so unique,” said beauty creator Kali Ledger in a recent press statement. “It’s all about sharing current tips and tricks, practical advice, and how to get started in 2022."

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 76% | Activity: 97% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Creator Education:** Aspiring Instagram creators can benefit from education-focused features that teach them strategies and techniques to build their presence on the platform.
- **Peer-to-peer Advice:** Connecting emerging creators with popular creators on the same platform can provide them with valuable advice and insights that they can use to improve their craft.
- **Customized Features by Creator Goals:** Instagram's Creator Labs caters to creators’ different goals and objectives, offering custom videos and advice to help them express themselves, build communities, and achieve growth.

### Industries Being Reshaped

- **Social Media:** Social media platforms could adopt an education-focused feature that provides aspiring creators with valuable tips and strategies to help them grow their presence and attract an audience.
- **Online Learning:** The online learning industry can leverage the peer-to-peer advice feature to connect experts with learners to share knowledge and insights that can help improve their lives and opportunities.
- **Marketing and Advertising:** Marketers and advertisers could explore opportunities to partner with popular creators and disseminate educational content to attract a broader audience and build trust with their clients.

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