# Performance-Based Creator Ads
ShopMy Turns Proven Content into Paid Campaigns

By Mursal Rahman | Written with AI assistance | Published 2026-09-30 | Updated 2026-10-02 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/creator-ad-platforms
References: [prnewswire](https://www.prnewswire.com/news-releases/shopmy-launches-spotlights-turning-creators-best-performing-content-directly-into-paid-media-302893735.html)

![Performance-Based Creator Ads](https://cdn.trendhunterstatic.com/thumbs/638/creator-ad-platforms.jpeg)

ShopMy is extending creator marketing into paid media with Spotlights, a platform that converts proven organic creator content into advertisements across Meta and TikTok. The system uses affiliate performance data to identify content already generating results, allowing brands to promote existing posts rather than commissioning new creative upfront. Creators can pre-approve partnerships through Instant Spotlights or approve individual requests, while brands can configure campaigns by product, market, funnel stage, budget, and desired outcome.

The performance-based model can help brands test more creator content while reducing upfront production costs and lengthy approval processes. Integrating affiliate data, creator relationships, advertising, and sales history within one platform also reduces reliance on separate marketing tools. For creators, older content can generate additional commissions when reused in campaigns. For ShopMy, Spotlights expands its platform from affiliate commerce and gifting into full-funnel paid advertising.

Image Credit: Shop My Shelf, INC.