# Brainwave-Designed Objects José de la O & Mirai Innovation Tap the Creativity of the Brain By Kalin Ned | Published 2019-08-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/creativity-of-the-brain References: [dezeen](https://www.dezeen.com/2019/08/01/studio-jose-de-la-o-vase-brainwaves/) & [mirai-innovation-lab](https://www.mirai-innovation-lab.com/) The creativity of the brain surely knows no immediate boundaries and this is what designer José de la O attempts to derive from his collaboration with Japan-based tech company Mirai Innovation. The partners work together on a project that will utilize brainwaves to determine the aesthetics of a vase. The experimental project depends on a device that has been developed by Mirai Innovation. Called 'Auda,' the gadget is a piece of headgear that "monitors different bio-signals from the brain, including electro-encephalograms." The collaborators employ this as they test the creativity of the brain. The initative is also intended to imagine a future where "learning a specific craft, a 3D software, or even sketching, [is no longer] necessary to design and produce everyday objects.| ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Brainwave-designed Products:** New technologies that utilize brainwaves to determine aesthetics of everyday objects will disrupt traditional product design processes. - **Neuroscience-informed Creativity:** Innovative approaches to creativity that utilize neuroscience and bio-signals from the brain will create new opportunities for designers and artists. - **Brain-computer Interfaces for Design:** Designers and engineers will increasingly explore the use of brain-computer interfaces to translate brain signals into design decisions, leading to new forms of collaboration and creativity. ### Sectors Adopting This - **Product Design:** The product design industry will be disrupted by the use of technologies that employ neuroscientific methods to determine aesthetics. - **Technology:** The technology industry will be at the forefront of developing new tools and devices that utilize brainwaves to enhance creativity in various fields. - **Art and Design Education:** The use of brain-computer interfaces in design will lead to new approaches to teaching art and design, with a greater emphasis on creativity and experimentation. ## Related on Trend Hunter - [Brainwave-Connected Tech Controllers](https://www.trendhunter.com/trends/myndplay-myndhub.md) - [Brain Activity-Focused Research Partnerships](https://www.trendhunter.com/trends/neurable1.md) - [AI-Enabled Meditation Headbands](https://www.trendhunter.com/trends/brainco-oxyzen.md) - [Mind-Controlled Smart Devices](https://www.trendhunter.com/trends/migu-headband.md) - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Brainwave-Tracking Headbands](https://www.trendhunter.com/trends/muse-s-athena.md) - [AI-Developed 3D-Printed Vases](https://www.trendhunter.com/trends/differential-growth.md) - [Brainwave-Monitoring Headphones](https://www.trendhunter.com/trends/mw75-neuro.md) - [Creativity-Promoting AI Tools](https://www.trendhunter.com/trends/imaginator-ai-creator.md)