# Lofty Social Media HQs Pinterest's New Creative Workspace is in a San Fransisco Warehouse By Laura McQuarrie | Published 2013-11-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/creative-workspace References: [dezeen](http://www.dezeen.com/2013/11/15/pinterest-headquarters-first-office-all-of-the-above/) & [e-alloftheabove.org](http://e-alloftheabove.org/) [Pinterest](https://www.trendhunter.com/trends/pinterest-twotwenty) is a hugely popular social media site, but it's easy to forget that there must be a ton of people and a super creative workspace behind it all. The New York designers of 'All of the Above' were asked to create a new space for the popular pinboard site because the company had expanded so rapidly, it needed a new headquarters to accommodate a much higher volume of people. This [new San Fransisco warehouse](https://www.trendhunter.com/trends/day-job) responds to the tripling of Pinterest's employees with a 45,000 square foot space to serve as the workplace for 300 people. Since the huge two-storey warehouse is spacious and industrial, the designers created small pockets to help create [flexible areas for meetings, lunches, parties](https://www.trendhunter.com/trends/perron) and physical spaces to serve as real-world pinboards for inspiration and idea-sharing. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Creative Workspaces:** Creating flexible and inspiring workspaces to accommodate the growing number of employees. - **Industrial Design:** Utilizing spacious and industrial spaces for innovative office designs. - **Physical Pinboards:** Using physical pinboards for idea-sharing and inspiration in a digital world. ### Where This Applies - **Interior Design:** Opportunity for interior designers to create innovative and flexible workspaces for companies experiencing rapid growth. - **Architecture:** Opportunity for architects to design creative office spaces in spacious and industrial buildings. - **Office Furniture:** Opportunity for office furniture companies to provide solutions for creating flexible and inspiring workspaces for employees. ## Related on Trend Hunter - [Whimsical Bright Creative Workspaces](https://www.trendhunter.com/trends/publicis-group.md) - [In-House Social Experimentation Teams](https://www.trendhunter.com/trends/pinterest-twotwenty.md) - [Community-Centric Headquarters](https://www.trendhunter.com/trends/communitycentric-design.md) - [Art Gallery-Inspired Offices](https://www.trendhunter.com/trends/maniera.md) - [Remote Work-Catering Modern Homes](https://www.trendhunter.com/trends/studio-plow.md) - [Steel Structural Dynamic Workspaces](https://www.trendhunter.com/trends/skylab-office.md) - [Workplace-Integrated Store Locations](https://www.trendhunter.com/trends/hejworkshop.md) - [Adaptive Workspace Designs](https://www.trendhunter.com/trends/salt-hq.md) - [Reimagined Hybrid Workspace Designs](https://www.trendhunter.com/trends/mason-studio-2.md)