# Postal Wine Packaging These Creative Wine Bottles Look to Written Correspondence for Inspiration By Laura McQuarrie | Published 2014-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creative-wine-bottles References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/10/vinsual.html) & [visualwine.es](http://www.visualwine.es/) These creative wine bottles from Vinsual are designed to reference the excitement that comes with sending and receiving snail mail. The [tin that contains the wine bottles](https://www.trendhunter.com/trends/the-prisoner-red-blend) is made to look like a mail box, which has cleverly been named the 'Winepost.' On each of the bottles is a tag that is stamped as if it's ready to be shipped off in the mail. To make this design even more interesting, it includes a hidden message that can only be unlocked with the use of some sort of technology. But rather than writing a physical message, the [tags on the bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle) make it so that you're able to add a secret message to the bottle, which can then be deciphered by the recipient through the use of augmented reality and a mobile device. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Wine Labels:** Adding augmented reality features to wine labels creates an interactive and immersive experience for consumers. - **Creative Packaging Design:** Innovative packaging designs that evoke emotional connections and storytelling can differentiate wine brands in a crowded market. - **Personalized Secret Messages:** Including hidden, personalized messages on products through technology provides a unique and memorable consumer experience. ### Where This Applies - **Wine and Spirits:** The wine and spirits industry can leverage augmented reality and creative packaging to enhance brand storytelling and engage consumers. - **Augmented Reality Technology:** Augmented reality technology providers can partner with wine brands to develop innovative label experiences and unlock hidden messages. - **Product Packaging Design:** Creative packaging design companies can collaborate with wine brands to create unique, mail-inspired packaging concepts that incorporate hidden messages. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md)