# Hygienic Shockvertizing II Wash your Hands By lourdes sanchez bayas | Published 2008-04-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/creative-shockvertizing-clean-your-hands References: [adsoftheworld](http://adsoftheworld.com/media/print/dettol_instant_hand_sanitizer_man) & Notice: Undefined index: host in /home/jeremy/public_html/thcp/core/core.functions.php(637) : eval()'d code on line 3 This is an ad for an [instant hand sanitizer](https://www.trendhunter.com/trends/perfumeinspired-hand-sanitizers) from advertising agency EURO RSCG in Kuala Lumpur, Malaysia. It is not as nastily graphic as the one TrendHunter published a few days ago but it drives the message home. I like the way this ad cleverly shows some of the junk our hands come in contact with throughout a typical day such as door handles, all kinds of food, toilet paper, shoes, pets, other people's hands, dirt, bugs, etc, etc, etc. Very well made [poster](https://www.trendhunter.com/trends/outdoor-advertising-campaign). Very clever. Check out another [nasty hygiene-related ad](https://www.trendhunter.com/trends/confessions-of-moo-deng) ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Hygiene Awareness:** Opportunity for creating innovative marketing campaigns and products that highlight the importance of hand hygiene and cleanliness. - **Graphic Advertising:** Disruptive innovation opportunity to use bold and attention-grabbing visuals in advertising campaigns to effectively convey messages. - **Daily Contact Risks:** Opportunity to develop products and solutions that minimize the exposure to germs and bacteria in everyday activities. ### Where This Applies - **Advertising:** Innovative ads and campaigns can be created to promote hygiene products and raise awareness about the importance of cleanliness. - **Personal Care:** Opportunity for developing new and improved hand sanitizers and other personal care products that effectively eliminate germs and promote hygiene. - **Healthcare:** Innovative solutions can be developed to encourage better hygiene practices in healthcare settings, reducing the risk of infections and improving patient safety. ## Related on Trend Hunter - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Hand Hygiene Awareness Ads](https://www.trendhunter.com/trends/hand-hygiene-awareness.md) - [Mobile Hand-Washing Units](https://www.trendhunter.com/trends/wash-and-go-sink.md) - [Three-in-One Hygiene Kits](https://www.trendhunter.com/trends/portable-hygiene-kit.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)