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# Plant-Powered Kid's Beverages
Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar

By Grace Mahas | Published 2020-06-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/creative-roots
References: [drinkcreativeroots](https://www.drinkcreativeroots.com/)

According to a recent study, 1 in 2 children across America are underhydrated and not getting enough fluids, and Creative Roots is a [kid-friendly beverage option](https://www.trendhunter.com/trends/wave-kids) to ensure kids stay hydrated this summer. Creative Roots will appeal to health-conscious parents as each bottle only contains [1 gram of sugar](https://www.trendhunter.com/trends/sunmagic-juice-inspo) and 15 calories. The [plant-powered hydrating drinks](https://www.trendhunter.com/trends/positive-hydration) are made with all-natural ingredients and are available in delicious fruit flavors including Orange Pineapple, Watermelon Lemonade, Mixed Berry, and Peach Mango, among others.

In addition, each bottle features the 'Sploots' — the friendly, plant-powered characters that are shown on the packaging and in the Creative Roots ads. The fruit-inspired characters encourage overall health and wellness and remind kids of the importance of hydration.

Image Credit: Creative Roots

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 77% | Activity: 88% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Plant-powered Kids Beverages:** Opportunity for innovative and healthy beverage options that cater specifically to children, with a focus on natural ingredients and low sugar content.
- **Hydration Monitoring for Children:** Potential for technology or wearable devices that help parents track their children's hydration levels and ensure they are getting enough fluids throughout the day.
- **Character-driven Packaging for Kids Products:** Demand for creative and engaging packaging designs featuring characters that promote health, wellness, and educate children about the importance of hydration.

### Sectors Adopting This

- **Beverage:** Opportunity for beverage companies to develop and market plant-powered drinks specifically designed for kids, with low sugar and natural ingredients.
- **Health and Wellness:** Potential for the health and wellness industry to create innovative hydration monitoring solutions for children, such as wearable devices or smart water bottles.
- **Packaging and Design:** Demand for creative packaging and design services in the kids products market, with an emphasis on character-driven designs that promote health and wellness.

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