# Beautifully Creative Retail Spaces Anyways Uses Voyeurism as Inspiration for Ace & Tate's Shop By Kalin Ned | Published 2018-11-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/creative-retail-space References: [dezeen](https://www.dezeen.com/2018/11/12/ace-tate-voyeuristic-glasses-store-soho-londons/) & [aceandtate](https://www.aceandtate.com/gb/) Eyewear company Ace & Tate is opening a [second store in the United Kingdom](https://www.trendhunter.com/trends/topologie) and for the design of its expansion, the brand tapped into Anyways for a breathtakingly creative retail space that will surely engage customers. The two-story shop is adorned with beautiful handmade marble tiles by the Granary Workshop, while the walls are complemented by a pair of neon eyes. This addition definitely fits in with the theme that design studio Anyways was focusing on — voyeurism. The inspiration for Ace & Tate's creative retail space is tied to the historic significance of the Soho neighborhood in London, where the new shop is located. Although today it is an exceptionally trendy area, in the 20th-century it was renowned for its line-up of [sex shops](https://www.trendhunter.com/trends/inside-shop) and nightclubs. Photo Credits: [Erik Undéhn](http://www.eriku.se/) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Creative Retail Spaces:** Designing retail spaces that engage customers with unique and artistic elements, such as handmade marble tiles and neon eye decorations. - **Voyeurism-inspired Design:** Exploring voyeurism as a design concept, drawing inspiration from historic neighborhoods and incorporating elements that evoke curiosity and intrigue. - **Historic Neighborhood Themes:** Creating retail spaces that pay homage to the historical significance of the surrounding area, incorporating design elements that reflect the neighborhood's past. ### Sectors Adopting This - **Eyewear:** Innovative eyewear companies can use creative retail spaces to enhance the brand experience and attract customers through unique design elements. - **Interior Design:** Interior design firms can leverage the trend of creative retail spaces to offer unique design concepts that engage customers and elevate the shopping experience. - **Art and Design:** Artists and designers can collaborate with retailers to create immersive and visually striking retail spaces that captivate customers and evoke emotions. ## Related on Trend Hunter - [Romantic Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-interior.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Theatrical Glamorous Eyewear Stores](https://www.trendhunter.com/trends/cubbitts-west-village.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md)