# Junkyard Shoe Shoots The Creative Recreation Summer 2011 Collection is Fashionably Trashy By Michael Hines | Published 2011-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creative-recreation-summer-2011 References: [solecollector](http://solecollector.com/Sneakers/News/Creative-Recreation-Summer-2011-Footwear-Collection/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [cr8rec](http://cr8rec.com/) I would be lying if I said that I wasn't caught off guard by the photo shoot for the [Creative Recreation](https://www.trendhunter.com/trends/bloom-cream-in-a-tube) Summer 2011 collection. Most shoe companies advertise their shoes using [beautiful babes or famous faces](https://www.trendhunter.com/trends/coachtopia-1), but Creative Recreation has decided to do things on the cheap here and shoot their new shoes against a backdrop of junk. Creative Recreation's Turino is the star of the show here, appearing in two styles, a weathered black leather mid-top and a weathered brown leather low-top. I have become a fan of [weathered and distressed shoes](https://www.trendhunter.com/trends/nike-c1ty-surplus) as of late, as I love the idea of being able to beat up a pair of shoes, especially a pair of expensive shoes, without having to worry about minor scuff marks. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 20% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Weathered Shoes:** Disruptive innovation opportunity: Develop a line of weathered shoes that can withstand wear and tear while maintaining a stylish appearance. - **Junkyard Aesthetics:** Disruptive innovation opportunity: Introduce a line of fashion products incorporating elements from industrial and junkyard aesthetics to appeal to edgy and eco-conscious consumers. - **Alternative Shoe Advertising:** Disruptive innovation opportunity: Explore alternative, unconventional ways of advertising shoes, moving away from the traditional use of models and celebrities. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Create sustainable and unique fashion products using weathered, distressed materials to tap into the growing market of environmentally conscious consumers. - **Footwear:** Disruptive innovation opportunity: Develop durable and rugged footwear designs that embrace the aesthetic appeal of junkyard elements to cater to consumers seeking both style and utility. - **Advertising:** Disruptive innovation opportunity: Revolutionize advertising campaigns for shoe brands by utilizing unconventional backdrops and visuals that stand out from the competition while capturing the target audience's attention. ## Related on Trend Hunter - [Japanese Upcycling Sneakers](https://www.trendhunter.com/trends/flower-mountain-reload-sneakers.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Couture Technical Sneaker Models](https://www.trendhunter.com/trends/juntae-kim.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Beige-Toned Resin-Coated Footwear](https://www.trendhunter.com/trends/custom-desert-trek.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Chunky Versatile Trail Sneakers](https://www.trendhunter.com/trends/the-intruder.md) - [Recycled Material Casual Sneakers](https://www.trendhunter.com/trends/recovery-mode.md)