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# Artistically Poetic Menswear Lines
BODE Utilizes Creative Prints in Its Spring/Summer 2019 Capsule

By Kalin Ned | Published 2018-12-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/creative-prints
References: [highsnobiety](https://www.highsnobiety.com/p/bode-ss19-lookbook/#slide-9) & [bodenewyork](https://www.bodenewyork.com/)

Creative prints and mismatched patterns dominate the Spring/Summer 2019 collection by contemporary fashion brand [BODE](https://www.trendhunter.com/trends/levis-x-bode). The garments prove to entertain a breezy and lightweight silhouette that is ideal for the warm months. Moreover, the vibrant and busy aesthetic make the offerings exceptionally playful and attention-captivating.

The mismatched creative prints boldly add an artistically poetic quality to the composition. The inspiration behind BODE's Spring/Summer 2019 fashion collection lies in [Indo-Canadian heritage](https://www.trendhunter.com/trends/beams-plus-fw25). An undoubtedly interesting perspective and topic, designer Emily Bode offers an intimate exploration of "long-time collaborator Aaron Aujila." Striking, noticeable and chic, the exotic patterns add a potent cultural connotation to the collection. While the creative prints are elegantly paired up in BODE's lookbook, the pieces will prove to be fabulous even as stand-alones.

BODE's styles are scheduled to drop in January of 2019.

Photo Credits: Andrew Jacobs

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 34% | Activity: 14% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Creative Prints Dominating Menswear:** BODE's use of bold, mismatched prints proves to be entertaining and artistically poetic, creating opportunities for other brands to play with prints in their own collections.
- **Cultural Influences in Fashion:** BODE's Indo-Canadian heritage inspiration creates opportunities for other brands to explore and incorporate cultural influences into their own designs.
- **Lightweight, Playful Silhouettes for Warm Months:** BODE's breezy and lightweight silhouettes offer innovative opportunities for other fashion brands to create playful and attention-captivating warm-weather collections.

### Industries Being Reshaped

- **Fashion Industry:** BODE's collection offers innovation opportunities for fashion brands to incorporate creative and cultural aspects into their own designs.
- **Textile Industry:** BODE's use of bold, mismatched prints creates innovation opportunities for textile companies to experiment with new printing methods.
- **Marketing Industry:** BODE's use of a culturally-inspired collection creates innovation opportunities for marketers to focus on creating culturally relevant campaigns that attract attention and inspire conversation.

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