# Responsive Print Ads Correio Da Manha's Creative Print Advertising is Responsive Like a Website By Laura McQuarrie | Published 2015-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creative-print-advertising References: [adsoftheworld](http://adsoftheworld.com/media/print/correio_da_manha_responsive_print_ad) & [cmjornal.xl.pt](http://www.cmjornal.xl.pt/) There are tons of examples of [creative print advertising](https://www.trendhunter.com/trends/swiggy-instamart) where folds are integrated, but this clever ad from Correio da Manhã puts a new spin on the idea. In an unusual stunt to advertise its new responsive website using traditional print media, the brand set up a newspaper ad that could be folded. When folded along specific lines, the [responsive print ad](https://www.trendhunter.com/trends/smartpress) could be adapted to display a number of columns for easier reading. Although [responsive design](https://www.trendhunter.com/trends/really-really-good-design) is common to see on the web, this is a clever way to show off how much easier the new site is, before people even have the chance to go online. Now that a lot of people are looking to the web for news, this is an effective way for Correio da Manhã to show that it caters to its readers in all formats. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Responsive Print Ads:** Combining traditional print media with responsive design creates a new opportunity for advertising and showcasing a website's user-friendly features. - **Innovative Print Advertising:** Exploring new ways to incorporate digital concepts, like responsive design, into print advertising can create engaging and interactive ads that stand out. - **Multichannel Marketing:** Creating a cohesive brand experience across multiple channels, including traditional print media and digital platforms, is becoming increasingly important in a digital age. ### Industries Being Reshaped - **Print Media:** The print media industry has an opportunity to adapt to the digital age by incorporating digital concepts into print advertising to stay relevant and innovative. - **Digital Advertising:** The digital advertising industry can learn from Correio da Manhã's innovative approach to combining digital and print media to create engaging and interactive ad experiences. - **News Media:** Adopting a multichannel approach to news delivery can help news media companies like Correio da Manhã cater to readers in all formats and stay competitive in a digital age. ## Related on Trend Hunter - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Automated Ad Creation](https://www.trendhunter.com/trends/foldwrap.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [First Playable Print Ads](https://www.trendhunter.com/trends/first-playable-print-ad.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)