# Stink Simulation Ads Ocean's Creative Print Ad Illustrates How to Overcome Bad Smells By Laura McQuarrie | Published 2014-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creative-print-ad References: [adeevee](http://www.adeevee.com/2014/09/ocean-nose-direct-marketing-print/) This creative print ad from Ocean promotes its air freshener without the use of any fragrance or [scratch and sniff elements](https://www.trendhunter.com/trends/scratch-and-sniff-billboard). The [magazine advertisement](https://www.trendhunter.com/trends/nobody-reads-ads) takes up two pages and interacting with it is like watching a story unfold. The clever ads are set up with a close-up of a face on each page and a cleverly positioned nostril, aligned with the bottom corner. To turn the page, readers need to pinch the nose, reminding them of a bad smell. Once this page is flipped over, and the reader has released their grasp on the page, this reverse side shows how much easier it is to breathe in a fresh scent with one of Ocean's [air freshener sprays](https://www.trendhunter.com/trends/air-logic). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Interactive Print Advertising:** The use of interactive elements in print ads can engage and captivate readers, creating a memorable brand experience. - **Multi-sensory Advertising:** Incorporating multiple senses, such as touch and smell, into advertising campaigns can enhance brand recognition and emotional connection with consumers. - **Creative Product Demonstrations:** Using innovative methods to demonstrate product features and benefits in advertising can effectively communicate value and drive consumer interest. ### Where This Applies - **Advertising:** The advertising industry can leverage interactive print techniques to create immersive brand experiences and capture audience attention. - **Consumer Goods:** Brands in the consumer goods industry can explore multi-sensory advertising approaches to differentiate their products and enhance consumer perception. - **Marketing Technology:** Marketing technology companies can develop tools and platforms that enable creative and immersive product demonstrations, revolutionizing traditional advertising methods. ## Related on Trend Hunter - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Kinetic Air Fresheners](https://www.trendhunter.com/trends/conecto-air-perfume.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md)