# Nautical Sinful Spirit Packaging This Creative Packaging for a New Kate Hudnott Spirit is Eclectic By Farida Helmy | Published 2014-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creative-packaging References: [designworklife](http://www.designworklife.com/2014/01/30/steven-noble-and-taxi-studio-kate-hudnott-spirit-packaging/) & [taxistudio](http://www.taxistudio.co.uk) Drink all your sins away with this creative packaging for a spirit collection. Designed for England-based drinks pioneer Kate Hudnott, this fabulous collection of creative packaging with its subtle yet stunning labels features the most sinful of sins -- the seven deadly sins. This surprising choice for [spirit packaging](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) was a collaboration between illustrator Steven Noble and the creative wizards at [Taxi Studio](https://www.trendhunter.com/trends/wellbeing-in-one-shot). Working together they wanted to conceptualize a packaging identity based on Kate's dark side using the universal seven deadly sins. Eclectic and nautical-looking, the packaging identity is a mix of sharp lines and an almost romantic take on a life at sea with skulls, rotating globes, old-fashioned telescopes and a pig feasting on a big box of gold. Keeping the labels monochromatic, the ironic illustrations and the sin of choice on the bottle make each bottle unique. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging:** Opportunity for disruptive innovation in packaging design to create unique consumer experiences. - **Sin-inspired Themes:** Incorporating sinful themes in product packaging for a bold and provocative branding approach. - **Nautical Aesthetic:** Utilizing nautical imagery and elements in packaging design to create a visually engaging product. ### Where This Applies - **Alcohol:** Alcohol industry can explore creative packaging designs inspired by sin-themed elements to attract consumers. - **Design:** Design industry can innovate in packaging by incorporating nautical aesthetics and sin-inspired themes for various products. - **Fashion:** Fashion industry can adopt the nautical aesthetic seen in this packaging design for clothing, accessories, and branding. ## Related on Trend Hunter - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Vibrant Spirit Collections](https://www.trendhunter.com/trends/hoxton-spirits-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)