# Creative Letterpress Cards Eco-Friendly Greetings From Fugu Fugu Press Show You Care By Stanley Tanner | Published 2009-03-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/creative-letterpress References: [fugufugupress](http://www.fugufugupress.com/products.htm) Fugu Fugu Press is an innovative letterpress company located in Pasadena, California. The company is run by just two people. They create a variety of cute and clever [letterpress cards for all occasions](https://www.trendhunter.com/trends/hidden-valley-ranch-holiday-card). The cards only run for $5 and can be purchased through their website. They're a great way to give a [unique gift](https://www.trendhunter.com/trends/holiday-can-cards), and they show you spent more than 5 minutes at a grocery store hastily picking out a card. **Implications** - The cards scream environmentally friendly as they are each printed on [recycled paper](https://www.trendhunter.com/trends/renovo-gift-card) and use soy-based ink. The corresponding envelopes are decorative homes for the cards and share the environmental consciousness that make these cards so distinctive. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Letterpress Cards:** Opportunity for disruptive innovation in the greeting card industry by offering eco-friendly letterpress cards made from recycled paper and soy-based ink. - **Cute and Clever Cards:** Opportunity for disruptive innovation in the greeting card industry by creating a variety of unique, cute, and clever letterpress cards for all occasions. - **Direct-to-consumer Sales:** Opportunity for disruptive innovation in the greeting card industry by selling letterpress cards directly to consumers through a website, cutting out the traditional retail channels. ### Sectors Adopting This - **Greeting Card Industry:** Disruptive innovation opportunities in the greeting card industry by incorporating eco-friendly practices, creating unique cards, and exploring direct-to-consumer sales. - **Printing and Publishing Industry:** Disruptive innovation opportunities in the printing and publishing industry by adopting eco-friendly printing practices, exploring creative card designs, and embracing direct-to-consumer sales. - **E-commerce Industry:** Disruptive innovation opportunities in the e-commerce industry by offering a unique range of letterpress cards for online purchase, attracting environmentally-conscious consumers, and providing a convenient shopping experience. ## Related on Trend Hunter - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Customizable Marketing Postcards](https://www.trendhunter.com/trends/smartpress.md) - [Personalized Greeting Card Services](https://www.trendhunter.com/trends/customized-greeting-cards.md) - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md)