# Work-Friendly Beers Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving By Laura McQuarrie | Published 2024-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creative-juice References: [itsnicethat](https://www.itsnicethat.com/articles/creative-juice-office-of-overview-graphic-design-project-210824) & [officeofoverview](http://www.officeofoverview.com/)  Research-focused design and branding agency [Office of Overview](https://www.trendhunter.com/trends/cheeky-maccas) developed a work-friendly, [low-strength beer](https://www.trendhunter.com/trends/healthconscious-beer) called Creative Juice that could be consumed during work hours to kick-start the creative process—just as some adults use microdose with mushrooms to enhance productivity, focus and creativity at work. In 2018, Professor Andrew Jarosz at Mississippi State University released a research paper that revealed how intoxication can help with creative problem-solving, and these findings inspired Office of Overview's 2.1% "desk beer." For the project, Office of Overview reached out to local brewery Small Beer for a [mid-strength lager](https://www.trendhunter.com/trends/lowabv-brown-ales) and came up with a visual identity for the work-friendly beer that aligned with its fun, silly and carefree spirit. Creative Juice is paired with a short film in the style of The Office. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 100% | Activity: 100% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-strength Work Beverages:** The emergence of low-alcohol drinks designed for consumption during work periods hints at a shift toward less traditional productivity enhancers. - **Creative Problem-solving Supplements:** The use of specific beverages to stimulate creativity at work shows growing interest in non-traditional problem-solving aids. - **Branded Corporate Beverages:** Custom-branded drinks for workplaces highlight an opportunity to integrate corporate identity more deeply into employee experiences. ### Where This Applies - **Alcoholic Beverages:** Crafting low-alcohol options caters to niche demands for productivity-enhancing drinks suitable for the workplace. - **Corporate Wellness:** Introducing innovative beverages that stimulate creativity emphasizes a holistic approach to employee well-being and productivity. - **Creative Agencies:** Developing unique and playful branding for unconventional products like desk beers exemplifies the role of creativity in product marketing. ## Related on Trend Hunter - [Sessionable Low-ABV Lagers](https://www.trendhunter.com/trends/harpoon-brewery-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [English Craft Table Beers](https://www.trendhunter.com/trends/cloudwater-and-relax.md) - [Mixed-ABV Beer Packs](https://www.trendhunter.com/trends/holiday-detox-pack.md)