# Festive Fast Food Illustrations McDonald's Organzied a Creative Instagram Feed for Christmas By Laura McQuarrie | Published 2016-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creative-instagram References: [wersm](http://wersm.com/mcdonalds-turns-food-pics-into-a-comic-book-on-instagram/) & [instagram](https://www.instagram.com/mcdsg/) In order to engage its customers in a fun way for the holiday season, [McDonald's](https://www.trendhunter.com/trends/mcdonalds-night-posters) Singapore strung together a series of creative [Instagram](https://www.trendhunter.com/trends/signature-collection-with-ai) posts. As a platform that's dominated by visuals, it was important for the brand to create dynamic content. To do this, the fast food brand turned its social media page into a [comic strip](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1), featuring illustrations that included doodles playfully interacting with its drinks, burgers and other menu items. A lot of the charm of the content comes from mixed media, which combines product photography with hand-drawn illustrations. The campaign was a success at winning the brand plenty of recognition in the region, providing a lesson to other brands on the importance of sharing high-quality content on a social platform like Instagram. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 76% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Visual-driven Social Media Content:** Brands can exploit the power of visual-driven social media content to interact with customers in an engaging way. - **Hand-drawn Illustration:** Mixing hand-drawn illustrations with product photography can create visually appealing content for social media. - **Branded Comic Strips:** Creating a comic strip starring the brand's own product can be an innovative and humorous way to engage customers on social media. ### Who This Affects Most - **Food and Beverage:** Food and beverage can leverage humor and creativity to attract customers on social media. - **Marketing and Advertising:** Marketing and advertising agencies can encourage their clients to create visually captivating social media content that stands out. - **Graphic Design:** Graphic designers can leverage their skills to create custom illustrations that capture the attention of potential customers on social media. ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [QSR Summer Pop-Ups](https://www.trendhunter.com/trends/mcdonalds-mexico.md)