# Bubbly Underwater Event Campaigns These Creative Event Posters Portray a Sense of Depth By Jen Chae | Published 2013-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/creative-event-posters References: [losiento.net](http://www.losiento.net/entry/tenerife-design-festival) & [designworklife](http://www.designworklife.com/2013/01/08/lo-siento-tenerife-design-festival/) The bright yellow background and heavy block font are not the only aspects that make these [creative event posters](https://www.trendhunter.com/trends/museum-campaign) intriguing. Photographed and edited as if the posters were under a thin layer of clear water, these Tenerife Design Festival ads are three-dimensional. The campaign was run by Barcelona-based creative agency Lo Siento. Most paper or digital posters are flat out 2D. Especially with heavier and tight-knit font, digital posters can even look like infographics. By adding this [cool and refreshing effect of water](https://www.trendhunter.com/trends/aqua-gallery), this campaign ad automatically becomes more meaningful with a sense of visual depth. The resulting effect is playful, attention-grabbing and visually fascinating, perfectly representing the annual design festival held in the Canary islands. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Underwater Event Marketing:** Marketing campaigns featuring underwater visuals create a visually fascinating and memorable experience for consumers. - **3D Advertising Posters:** Incorporating 3D elements into advertising posters adds a playful and attention-grabbing effect. - **Visual Depth in Design:** Adding depth to design elements creates a more meaningful and visually intriguing experience. ### Who This Affects Most - **Advertising and Marketing:** Advertising and marketing agencies can utilize underwater visuals and 3D elements to create attention-grabbing campaigns. - **Event Planning:** Event planners can incorporate the use of underwater visuals in their event marketing materials to create a unique and memorable experience. - **Graphic Design:** Graphic designers can incorporate 3D elements and depth into their designs to create more visually intriguing graphics. ## Related on Trend Hunter - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)