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# Creative Director Auctions Off His Right-Brain on eBay

By Angela Lowe | Published 2006-06-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/creative-director-auctions-off-his-right-brain-on-ebay
References: [gushmagazine](http://www.gushmagazine.com/article/creative-auctions-off-his-right-brain-on-ebay/) & [cgi.ebay](http://cgi.ebay.com/10-HOURS-OF-MY-RIGHT-BRAIN_W0QQitemZ9530491072QQihZ007QQcategoryZ102333QQssPageNameZWDVWQQrdZ1QQcmdZViewItem)

Steve Babcock, a creative director in Salt Lake City, is auctioning off his right brain on [eBay](https://www.trendhunter.com/trends/mischief-by-chester). Now don't get too excited you only get 10 hours of his creative abilities. The current bid is $68 US and the bidding ends June 22. Here's his description on eBay: "While right-brain usage is recommended for [advertising/marketing quandaries](https://www.trendhunter.com/trends/writead), it is not limited to such. Other possibilities may include, but are not limited to: marital strain, child discipline, drug trafficking, lawn/garden care, interior design, fashion counsel, online dating advice, body grooming, Idaho, pet care, and dietary setbacks. PLEASE NOTE: All product of my right-brain will be delivered free from any social, moral, or legal obligation or responsibility. Actual execution will be left to the buyer's discretion. Potty and/or crude humor will undoubtedly be exercised in at least one of the five promised concepts. " (eBay)

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 78% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Personal Branding Economy:** Individuals offering unique, creative services for auction or hire is becoming more popular and could disrupt traditional industries.
- **Gig Economy 2.0:** This trend of auctioning off creative abilities can expand the gig economy beyond one-time gigs to longer-term projects.
- **Right-brain Marketing:** As more businesses seek creative, out-of-the-box marketing campaigns, the concept of hiring creative directors or auctioning their services could become a disruptive innovation.

### Industries Being Reshaped

- **Advertising and Marketing:** Traditional advertising and marketing companies could face competition from individual freelance creative directors.
- **Digital Marketplace Platforms:** Platforms like eBay that offer the ability to auction off unique skills and services could see increased usage and growth.
- **Human Resources:** Employers may have to adapt to new methods of finding and hiring creative talent in a more auction-based, individualized market.

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