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# Advertising Advice Dice
The Fuzzco Pocket Art Director Offers Impersonal Creative Direction

By Alyson Wyers | Published 2014-06-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/creative-direction
References: [designtaxi](http://designtaxi.com/news/366568/Get-Constructive-Feedback-With-This-Pocket-Sized-Art-Director/) & [pocketartdirector](http://pocketartdirector.com)

Hiring an art director can be such a pain, so why not use these creative direction dice instead? Or, if you are in a situation where you are unable to ask the opinion of your art director and need to roll the dice, the Pocket Art Director developed by Fuzzco can help you out. The product is designed to give you professional quality art advice in just seconds.

The pint-sized twenty sided die offers helpful hints such as 'too much white space' and 'give it personality.' This allows you to receive creative direction at any point, whether you are craving feedback or feel stuck inspiration-wise. The dice come in three different versions: online, the actual die and a DIY print-out.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 85% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### What's Driving This Trend

- **Impersonal Creative Direction:** The use of creative direction dice presents an opportunity for businesses to offer personalized creative direction without the need for an actual art director.
- **Digital Creative Tools:** The availability of an online version of the creative direction dice enables businesses to offer virtual creative direction to clients regardless of their location.
- **Gamification:** The introduction of creative direction dice as a game-like tool presents an opportunity for businesses to make the creative process fun and engaging for their teams.

### Who This Affects Most

- **Advertising and Marketing:** Advertising agencies and marketing firms can incorporate creative direction dice as a tool to offer quick, cost-effective creative input to clients.
- **Graphic Design:** Graphic designers can use creative direction dice as a source of inspiration and guidance when stuck on a project.
- **Education:** Educational institutions, particularly those offering design courses, can incorporate creative direction dice as a gamified learning tool for students.

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