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# Egg White Cocktails
This Creative Cocktail Called the Mead of Poetry Calls for an Egg White

By Alyson Wyers | Published 2014-12-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/creative-cocktail
References: [coolhunting](http://www.coolhunting.com/food-drink/mead-of-poetry-cocktail.php)

Using an egg white in a [mixed drink](https://www.trendhunter.com/trends/eterna) is pretty out there as far as [creative cocktail recipes](https://www.trendhunter.com/trends/digital-mixology) go. Dubbed the 'Mead of Poetry,' the libation was crafted by a mixologist team from CH Favorite. Reyka Vodka is one ingredient, as well as items like mead, simple syrup and allspice.

Apparently easy enough to make at home, the Mead of Poetry is described by Cool Hunter's David Graver as "complex and full of character" resulting from the note of allspice and the [egg white froth](https://www.trendhunter.com/trends/egg-flights). For bonus points, you can also make your own mead using fermented yeast, water, honey and citrus. The creative cocktail can also be garnished with orange peel for added flair.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 47% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Creative Cocktail Recipes:** Disruptive innovation opportunities lie in creating unique and unconventional cocktail recipes that incorporate unexpected ingredients like egg white.
- **Home Mixology:** There is a growing trend of people experimenting with mixology at home, creating their own unique cocktails using ingredients readily available to them.
- **Craft Mead:** The trend of craft mead is on the rise, presenting an opportunity to develop innovative mead-based cocktails that offer a unique drinking experience.

### Industries Being Reshaped

- **Hospitality:** Incorporating egg white cocktails into their offerings, bars and restaurants can attract customers seeking unique drinking experiences.
- **Food and Beverage:** The food and beverage industry can capitalize on the popularity of creative cocktails by incorporating egg white cocktails into their product portfolios.
- **Alcohol and Spirits:** The alcohol and spirits industry can explore the use of egg white as an ingredient in cocktails, creating new and exciting flavors for consumers to enjoy.

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