# Technicolor Chocolate Campaigns 'Sense It' for Anthon Berg By Elsa Blaine | Published 2008-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creative-chocolate-campaigns-sense-it-for-anthon-berg References: [ricecandy.org](http://www.ricecandy.org/2008/11/ddb-for-anthon-berg-chocolates.html) & [toms.dk](http://www.toms.dk/Default.aspx?ID=3041) "Sense It," the new ad campaign for Danish chocolate manufacturer Anthon Berg is a sensation for your eyes. In the commercial, a bored-looking girl snaps a square of the candy and bites into it. Her lips immediately flush with a wash of pink and her world takes off in a swirling explosion of [fuchsia, purple and red](https://www.trendhunter.com/trends/only-red-world). The ad is not without controversy, however. I did run across a copy of the video with a comment suggesting that the circle of three women swimming out from the silk sheets was actually a subliminal message to [Muslim](https://www.trendhunter.com/trends/woodlands-sourdough) women that they are not free. I think the commercial is a fabulously creative and colorful delight to watch. It's an ad for [fine chocolate](https://www.trendhunter.com/trends/taste-our-world), that's all. Enjoy! The commercial was created for Berg by DDB advertising agency in Denmark. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 16% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Food Ads:** There is an opportunity for companies to showcase their products in a visually stunning way that stimulates all senses. - **Controversial Advertising:** There is an opportunity for companies to garner attention and create buzz through provocative and potentially controversial advertising strategies. - **Multisensory Marketing Campaigns:** There is an opportunity for companies to create experiences that stimulate multiple senses, creating an immersive experience for consumers. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage industry have an opportunity to create visually striking ads that showcase their products in an innovative way. - **Advertising and Marketing:** There is an opportunity for advertising and marketing agencies to develop creative and provocative campaigns that capture the attention of target audiences. - **Technology:** There is an opportunity for technology companies to collaborate with food and beverage brands in order to create novel multisensory experiences using virtual and augmented reality technologies. ## Related on Trend Hunter - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Wrestler-Themed Chocolate Commercials](https://www.trendhunter.com/trends/tonys-chocolonely-advertisement.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md)