# Eco-Friendly Furniture With Flair Creative Cartons by Les Cartonnistes By Tess Nurman | Published 2008-02-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/creative-cartons-environmentally-friendly-french-furniture-with-flair References: [lescartonnistesassocies](http://www.lescartonnistesassocies.com) What is flexible, sturdy, costs practically nothing, gets thrown around, and is taken for granted? If you think that cardboard is basically useless, think again. When “Cartonist” Bertrande Durand-Jenny created her atelier Les Cartonnistes Associés in 2003 in Paris, everyone else was either [recycling cardboard](https://www.trendhunter.com/trends/crafting-plastic) or throwing it out. Free to imagine, create, and customize beyond her heart's content, Bertrande Durand-Jenny has concocted a unique [collection of furniture](https://www.trendhunter.com/trends/boxed-collection) for both adults and children with the magical touch of a painter and sculptor. A colorful universe comes alive with drawers in the shape of a woman, an animated CD holder, a strong and powerful [coffee table](https://www.trendhunter.com/trends/re-up-side-tables), a royal couple of king and queen chairs, and a cheerful chest of drawers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 69% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Furniture:** Disruptive innovation opportunity: Develop eco-friendly furniture using sustainable materials and manufacturing processes. - **Customizable Design:** Disruptive innovation opportunity: Create furniture that can be easily customized and personalized according to individual preferences. - **Creative Use of Cardboard:** Disruptive innovation opportunity: Explore novel ways to use cardboard as a versatile and durable material in furniture design. ### Where This Applies - **Furniture Manufacturing:** Disruptive innovation opportunity: Incorporate sustainable materials and customizable designs into the production of furniture. - **Home Decor:** Disruptive innovation opportunity: Introduce creative and eco-friendly furniture options to the home decor market. - **Art and Sculpture:** Disruptive innovation opportunity: Combine artistic elements with functional design to create unique furniture pieces that can also be appreciated as works of art. ## Related on Trend Hunter - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md) - [Cardboard Box-Transformed Furniture](https://www.trendhunter.com/trends/box-exhibition.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Wooden Textural Furniture Series](https://www.trendhunter.com/trends/corrugated-furniture.md) - [Cork Furniture Collections](https://www.trendhunter.com/trends/guillaume-delvigne.md) - [Eco-Friendly Styrofoam Furniture](https://www.trendhunter.com/trends/we.md) - [Collapsible Flatpack Side Tables](https://www.trendhunter.com/trends/edo-side-table.md) - [Recycled Material Lamp Designs](https://www.trendhunter.com/trends/cozy-cleo-lamp.md)