# Car-Coloring Advertisements This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day By Laura McQuarrie | Published 2016-04-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/creative-car-print-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/nissan_xtrail_the_colour_in_ad) & [nissan.ie](http://www.nissan.ie/) In order to honor moms across the world on Mother's Day this year, [Nissan](https://www.trendhunter.com/trends/hyper-adventure) created a creative car print ad for the newspaper. The full-page ad is styled like a page from a [coloring book](https://www.trendhunter.com/trends/SPLAT-1) and promises to entertain kids for a few moments in order to give "five minutes of peace on Mother's Day." While featuring the auto manufacturer's 7-seater Nissan [X-Trail](https://www.trendhunter.com/trends/nissan-xtrail-concepts), which is a roomy vehicle for adventurous families, the print ad is in essence like a gift for both parents and their children. In the process of promoting a particular product or service, many brands are now taking care to create advertisements or packaging designs that are useful in every day life for more than just marketing. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 33% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Branded Utilitarian Advertising:** Creating advertisements or packaging designs that serve a practical purpose beyond marketing, providing value to consumers. - **Interactive Print Ads:** Engaging consumers through interactive print ads that encourage their participation and provide entertainment. - **Nostalgic Marketing:** Using retro or nostalgic elements in advertising to evoke positive emotions and create a connection with consumers. ### Sectors Adopting This - **Automotive:** The automotive industry can adopt branded utilitarian advertising by incorporating useful features into their products and promoting them in their advertisements. - **Advertising and Marketing:** The advertising and marketing industry can capitalize on the trend of interactive print ads by developing innovative ways for brands to engage with consumers through print media. - **Packaging Design:** The packaging design industry can explore the trend of creating designs that serve a practical purpose beyond marketing, such as providing additional functionality or convenience to consumers. ## Related on Trend Hunter - [Humorous Mother's Day Campaigns](https://www.trendhunter.com/trends/gift-glow-up-shop.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Mother’s Day Spa Giveaways](https://www.trendhunter.com/trends/dove-chocolate-1.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)