# AR-Enhanced Candy Packaging KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films By Laura McQuarrie | Published 2018-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creative-candy-packaging References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/08/chocolate-candies-timi.html) & [konti](http://www.konti.com/en) KONTI released an [augmented reality application](https://www.trendhunter.com/trends/no-bs-motivator-experience) to pair with candy packaging for kids that connects them to short three-minute cartoons and a first-of-its-kind hour-long full-length animated film. Live Animations worked with KONTI on the creation of a story starring Timi, a cartoon bear, who is joined by friends and other characters throughout the series. Kids are able to view the content on the free application via a smartphone or tablet, as well as participate in games. To communicate the creative candy packaging's compatibility with apps, the logos for the [Apple](https://www.trendhunter.com/trends/chupa-chups-apple-laces) and Android app stores are included on the wrapper. This example of value-added packaging transforms a simple confection into more than a snack and a source of entertainment and a method of captivating storytelling that will keep kids hungry for more. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ar-enhanced Packaging:** Using augmented reality technology to enhance product packaging and provide interactive content. - **Connected Packaging:** Integrating packaging with digital platforms to offer additional value and engage consumers. - **Entertainment Packaging:** Creating packaging that offers entertainment value and storytelling experiences. ### Who This Affects Most - **Food and Beverage:** Leveraging AR-enhanced packaging to create immersive experiences for consumers. - **Entertainment:** Exploring the potential of packaging to deliver engaging content and expand storytelling opportunities. - **Technology:** Developing innovative AR applications and platforms for connected packaging experiences. ## Related on Trend Hunter - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md)