# TikTok-Specific Creative Universities TikTok Launches Creative Agency Partnerships University By Niko Pajkovic | Published 2022-06-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/creative-agency-partnerships-cap-university References: [finance.yahoo](https://finance.yahoo.com/news/tiktok-launches-program-help-creative-205212454.html) & [tiktokcapuniversity.splashthat](https://tiktokcapuniversity.splashthat.com/)  [TikTok](https://www.trendhunter.com/trends/tiktok-3) has announced the launch of 'Creative [Agency Partnerships](https://www.trendhunter.com/trends/talking-tree) (CAP) [University](https://www.trendhunter.com/trends/amazon-university-esports),' an all-new education program built to help creative agencies maximize their use of the platform to engage consumers. The "university" program involves a five-week schedule that will focus on teaching students how to use TikTok to improve their marketing strategies. According to the company, by the end of the program, participants will have become 'TikTok experts' capable of utilizing the platform to take their creative content to the next level. All of the courses included in the program will be available through online webinars. "After completing the program, enrollees will be able to lead conversations with their clients, concept and create for the platform, and continue driving their clients' business forward. Most importantly, enrollees will have a newfound understanding of the creative possibilities on and off the platform," explained the company in a recent blog post. Image Credit: TikTok ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 34% | Activity: 78% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Creative Agency Partnerships University:** The launch of CAP University shows the increasing importance of TikTok as a marketing platform and creates opportunities for education-based businesses to offer similar courses. - **Tiktok Marketing Strategies:** Focused courses on TikTok marketing strategies will enable businesses to create and implement innovative marketing campaigns on the platform, thereby increasing their visibility and engagement with their target audience. - **Online Webinars:** The use of online webinars to deliver the program highlights the potential for the growth of online education and meeting platforms, opening up possibilities for businesses in the education and tech industries. ### Industries Being Reshaped - **Marketing Agencies:** Marketing agencies can utilize the program to enhance their services and offer clients effective marketing campaigns on TikTok, positioning themselves as industry leaders. - **Education-based Businesses:** As TikTok becomes increasingly popular, education-based businesses can develop similar courses to offer specialized training for marketing professionals on the platform. - **Tech Companies:** The use of online webinars for the program highlights the potential for the growth of online education and meeting platforms, which creates opportunities for tech companies to develop such platforms and expand their reach. ## Related on Trend Hunter - [Creator Content Hubs](https://www.trendhunter.com/trends/tiktok-3.md) - [College-Focused Social Platforms](https://www.trendhunter.com/trends/tiktoks-campus-verification.md) - [TikTok Safety Hubs](https://www.trendhunter.com/trends/brand-safety-centre.md) - [Monetized Educational Series](https://www.trendhunter.com/trends/tiktok-series.md) - [Creator-Based Marketing Opportunities](https://www.trendhunter.com/trends/branded-mission.md) - [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md) - [Gen Z-Targeting TikTok Tools](https://www.trendhunter.com/trends/shopsmall-accelerator.md) - [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series.md) - [App-Based Culture Initiatives](https://www.trendhunter.com/trends/api-trailblazers-program.md)