# Visual Pieces of Paradise Madagascar, a Piece of the World By lourdes sanchez bayas | Published 2008-05-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/creative-ads References: [fubiz.net](http://www.fubiz.net/blog/index.php?2008/04/28/1558-piece-of-paradise) This is the work of Ukrainian ad agency Psyho Studio. They were commissioned to create the work for a travel agency to promote global tourism. "Madagascar, a Piece of the World" is a rough translation of the name of this beautiful campaign which shows other "pieces" from other parts of the world. I see Japan (cherry trees), England (Stonehenge) and maybe the Caribbean (palm trees). This is one of the cutest and most creative print ads I have seen so far. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 63% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Global Tourism Campaigns:** There are opportunities for disruptive innovation in creating visually stunning and creative travel ads to attract more tourists to different parts of the world. - **Localization of Ads:** Ad agencies can create ads that showcase world-famous landmarks from different parts of the world to promote local tourism and create a sense of pride in the local population. - **Tourism Promotion Using Art:** Artistic campaigns that utilize creative interpretations of famous landmarks can be a promising way of promoting tourism in lesser-known parts of the world. ### Who This Affects Most - **Tourism Industry:** The tourism industry can benefit from using visually stunning and creative travel ads to attract more tourists to different parts of the world. - **Advertising Industry:** The advertising industry can develop campaigns that showcase world-famous landmarks from different regions of the world to promote local and international tourism. - **Art and Design Industry:** The art and design industry can create campaigns that incorporate creative interpretations of famous landmarks to promote tourism in lesser-known destinations and different parts of the world. ## Related on Trend Hunter - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)