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# Kindness-Focused Social Media Campaigns
TikTok Recently Launched a Global #CreateKindness Campaign

By Grace Mahas | Published 2021-06-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/createkindness
References: [newsroom.tiktok](https://newsroom.tiktok.com/en-ca/createkindness-on-tiktok-ca)

[TikTok](https://www.trendhunter.com/trends/pledgegood), the popular short-form social media platform targeting Gen Z and Millennial consumers, recently launched the new #CreateKindness campaign. The aim of the series is to raise awareness around bullying and features the real and personal experiences of TikTok creator-animators, showing how "we can all choose and #CreateKindness."

In addition, the #CreateKindness campaign encourages users to "share their heartwarming moments and comments that inspired them to spread kindness." Currently, videos with kindness-focused hashtags (such as #love and #kindess) created by over 50 billion creators have reached over 400 billion views.

TikTok is committed to spreading creating a safe and welcoming environment for its users. The platform boasts a range of features that prevent bullying, promote kindness, and empower creators.

Image Credit: TikTok

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 48% | Activity: 64% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### Key Themes Behind This Trend

- **Kindness-focused Social Media Campaigns:** There is a significant opportunity for social media platforms to create campaigns focused on promoting kindness and raising awareness around bullying among Gen Z and Millennial consumers.
- **#createkindness Campaign:** The success of TikTok's #CreateKindness campaign demonstrates the potential of social media platforms to drive engagement and promote social good.
- **Bullying Prevention and Kindness Promotion:** The growing awareness and emphasis on bullying prevention and kindness promotion present opportunities for businesses and organizations to create products, services, and campaigns focused on these areas.

### Where This Applies

- **Social Media:** The rise of kindness-focused social media campaigns presents an opportunity for social media companies to prioritize promoting kindness and safety on their platforms.
- **Education:** There is potential for educational institutions to develop programs and initiatives focused on bullying prevention and promoting kindness among students.
- **Mental Health:** By addressing the issue of bullying and promoting kindness, there is an opportunity for mental health professionals and organizations to help improve overall mental health and wellbeing of individuals, particularly youth.

## Related on Trend Hunter

- [Kindness Generator Platforms](https://www.trendhunter.com/trends/bekindnow.md)
- [Kindness-Focused Social Media](https://www.trendhunter.com/trends/kyndr.md)
- [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md)
- [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md)
- [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md)
- [Inspiring Creator-Focused Decks](https://www.trendhunter.com/trends/tiktok-9.md)
- [Digital Well-Being Updates](https://www.trendhunter.com/trends/mindfulness-tools.md)
- [Hybrid Workforce Campaigns](https://www.trendhunter.com/trends/workforce-campaign.md)
- [TikTok Safety Hubs](https://www.trendhunter.com/trends/brand-safety-centre.md)