# Customized Fast Food McDonald's Create Your Taste Lets Customers Craft Their Own Meals By Laura McQuarrie | Published 2015-05-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/create-your-taste References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/Food-Service-Retail/2015/05/McDonalds_tests_customization.aspx) & [mcdonalds.au](https://mcdonalds.com.au/create-your-taste) With its new Create Your Taste program, [McDonald's](https://www.trendhunter.com/trends/menu-hacks) is putting customization at the forefront of ordering off of the menu. The options for customization include the TasteCrafted burgers and [chicken sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac), which are ordered through self-service kiosks and tablets inside the restaurant. Once an order has been placed, a server will bring the finished meal to a customer's table. Some of the options for customizing these new McDonald's meals include a choice of bun and toppings like bacon clubhouse, guacamole, peppers and a deluxe assortment. These premium [customizable burgers](https://www.trendhunter.com/trends/new-york-burgers) are being introduced across the United States in locations like Portland and Southern California, although there are plans for expansion. McDonald's sees this as a "a more immediate opportunity for a broader base of restaurants to provide customers with the variety and choices they enjoy today." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What Makes This Trend Stand Out - **Customized Fast Food:** The trend towards customized fast food is disrupting the traditional fast food industry, giving consumers more control over their dining experience. - **Self-service Kiosks and Tablets:** Self-service kiosks and tablets are disrupting the ordering experience by allowing customers to easily customize their meals and placing orders without having to interact with a server. - **Premium Customizable Burgers:** Premium customizable burgers are disrupting the fast food industry by offering a higher quality product with a more personalized experience, appealing to a broader customer base. ### Sectors Adopting This - **Fast Food:** The fast food industry can embrace customization and self-service technology to meet the changing needs and preferences of consumers. - **Restaurant Technology:** The restaurant technology industry can focus on creating intuitive and easy-to-use self-service kiosks and tablets to improve the ordering experience for customers and increase efficiency for restaurants. - **Premium Fast Casual:** The premium fast casual industry can leverage customization and high-quality ingredients to elevate the fast food experience and appeal to a wider range of consumers. ## Related on Trend Hunter - [Customer-Suggested QSR Menu Items](https://www.trendhunter.com/trends/menu-hacks.md) - [Remixed QSR Meal Menus](https://www.trendhunter.com/trends/mcdonalds-remix-menu.md) - [QSR Secret Menus](https://www.trendhunter.com/trends/mcdonalds-secret-menu.md) - [Expansive UK-Based QSR Menus](https://www.trendhunter.com/trends/mcdonalds-uk-2.md) - [Nostalgia-Inspired Fast Food Concepts](https://www.trendhunter.com/trends/fast-food-concept.md) - [High-Value Low-Cost QSR Menus](https://www.trendhunter.com/trends/mcdonalds-mcvalue.md) - [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md) - [Personalized Mexican Cuisine Meals](https://www.trendhunter.com/trends/tocaya-buildyourown-meals.md) - [AI-Generated QSR Items](https://www.trendhunter.com/trends/signature-collection-with-ai.md)