# Creative Community Holiday Ads HP's 'Create Wonder in Your World' Encourages Unity and Creativity By Laura McQuarrie | Published 2017-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/create-wonder-in-your-world References: [adweek](http://www.adweek.com/creativity/hps-wonder-filled-holiday-ad-brings-a-bit-of-magic-to-solitary-city-dwellers/) & [hp](http://hp.com) The [holiday season](https://www.trendhunter.com/trends/heartwarming-holiday-initiative) can be a challenging time of year for many people who must spend it alone, but [HP's](https://www.trendhunter.com/trends/aipowered-pcs) 'Create Wonder in Your World' shows that there are simple ways to brighten the lives of others. The Create Wonder in Your World ad from HP begins with a lone woman in an apartment who brings her neighbors and their passions together to surprise and delight a young girl during the season. The woman uses her HP Spectre x360 to send out invitations and instructions to her community and together, they put together a special marionette show for an audience of one. The ad aims to evoke the joy, mystery and magic in life that many Millennials seek. As a twist on its 'Keep Reinventing' campaign, HP is introducing the 'Reinvent Giving' theme for the holidays. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Community Engagement:** Engaging with one's community to brighten the lives of others during the holiday season. - **Creative Collaborations:** Bringing together neighbors and their passions to create special experiences for others. - **Millennial Values:** Eliciting joy, mystery, and magic in life through meaningful experiences. ### Who This Affects Most - **Technology:** Using technology platforms like HP Spectre x360 to connect and coordinate community events. - **Event Planning:** Organizing and executing unique and memorable experiences for a targeted audience. - **Advertising:** Creating holiday campaigns that resonate with Millennials and convey a message of community and togetherness. ## Related on Trend Hunter - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md)