# LGBTQ+-Friendly Financial Marketplaces Superbia's Goal is to Create Safe Spaces for This Community By Kalin Ned | Published 2020-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/create-safe-spaces References: [superbia.org](https://superbia.org/) & [forbes](https://www.forbes.com/advisor/banking/new-frontiers-in-banking-for-the-lgbtq-community/) Many brands are looking to create [safe spaces for marginalized communities](https://www.trendhunter.com/trends/2slgbtqi-community) and as more businesses are turning to understand underserved markets, initiatives like Superbia pop up. The State of Michigan, in 2019, "approved a charter that paves the way for the first [LGBTQ](https://www.trendhunter.com/trends/queer-spirits)+ credit union in the U.S." Taking advantage of this, Superbia is looking to create safe spaces where people can "come as they are" and enjoy banking, insurance, healthcare, and money management solutions. Once businesses are open after the COVID-19 pandemic, Superbia hopes to offer [fee-free credit union](https://www.trendhunter.com/trends/cadence-bank), insurance, healthcare with queer-friendly policies, and credit cards—on which individuals can place their preferred names. In addition, Superbia reinvests back into the community, donating 10% off revenues to the Superbia Foundation. Image Credit: Superbia ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Lgbtq+-friendly Financial Services:** Brands and businesses are creating safe spaces for marginalized communities that need banking, insurance, healthcare, and money management solutions. - **Fee-free LGBTQ+ Credit Unions:** Superbia creates queer-friendly financial services that offer fee-free credit unions, insurance, healthcare and credit cards for the LGBTQ+ community. - **Philanthropy for Marginalized Communities:** Superbia Foundation donates 10% of revenues back to the LGBTQ+ community to support marginalized communities and improve access to financial services. ### Where This Applies - **Banking:** Banking industry can create LGBTQ+-friendly financial services to support the underserved market and improve accessibility for the LGBTQ+ community. - **Insurance:** Insurance industry can create queer-friendly policies and healthcare solutions to support the health and wellness of the LGBTQ+ community. - **Financial Services:** Financial services industry needs to recognize the need for more inclusive financial services and create impactful solutions for underserved communities. ## Related on Trend Hunter - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md) - [Pride-Inspired Safe Spaces](https://www.trendhunter.com/trends/sephora-launched-brave-spaces.md) - [Senior-Friendly Pride Campaigns](https://www.trendhunter.com/trends/seniorfriendly-pride.md) - [Queer-Friendly Remote Work Platforms](https://www.trendhunter.com/trends/lgbtq-remotely.md) - [Purpose-Driven LGBTQ+ Jewelry Brands](https://www.trendhunter.com/trends/wicked-fabulous.md) - [LGBTQ+ Business Networking Apps](https://www.trendhunter.com/trends/famm-connect.md) - [Immersive Queer-Led Community Initiatives](https://www.trendhunter.com/trends/united-by-vanity.md) - [Multi-Functional LGBTQ+ Centers](https://www.trendhunter.com/trends/lgbtq-center.md) - [LGBTQI+-Friendly Travel Destinations](https://www.trendhunter.com/trends/lgbtqifriendly-travel.md)