# Conference-Branded Pandemic Pivots Create & Cultivate Debuts New App to Support Women By Grace Mahas | Published 2020-05-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/create-cultivate References: [forbes](https://www.forbes.com/sites/yolarobert1/2020/04/20/heres-how-brands-have-pivoted-since-the-covid-19-outbreak/#328b4eb23beb) & [createcultivate](https://www.createcultivate.com/) Like many businesses amid COVID-19, the empowering, female-founded summit company [Create & Cultivate](https://www.trendhunter.com/trends/empwrd) has shifted its business model to adjust to the "new normal" of social distancing. The brand typically brings [female leaders and entrepreneurs](https://www.trendhunter.com/trends/women-entrepreneur) together at a conference, but in the face of the pandemic, has curated a [digital conference](https://www.trendhunter.com/trends/virtual-dining-platform) titled 'Money Moves' with mentors like Rebecca Minkoff, Marianna Hewitt, and Alli Webb, among others. “Our team worked quickly to switch our events-based business into a digital one, launching three exciting platforms in addition to Insiders—our digital membership that gives access to our video vault of past panels, downloads, live mentor sessions, and downloadable resources—to guide, inform, and empower our audience of small businesses, founders, entrepreneurs, and goal-getters so they can successfully navigate these uncertain times, too,” explained founded, Jaclyn Johnson. Image Credit: Create & Cultivate ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 11% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Digital Conferencing:** Create & Cultivate has shifted its business model to curate a digital conference, indicating a trend towards virtual event experiences. - **Online Mentorship:** Create & Cultivate's digital platforms, including live mentor sessions, reflect a trend towards virtual mentorship opportunities. - **Empowering Small Businesses:** Create & Cultivate's focus on guiding and empowering small businesses during uncertain times reflects a trend towards supporting and uplifting entrepreneurs. ### Sectors Adopting This - **Event Management:** The shift towards digital conferencing creates opportunities for event management companies to provide virtual event solutions. - **Online Education:** The trend towards virtual mentorship highlights opportunities for online education platforms to provide interactive learning experiences. - **Small Business Support:** The focus on empowering small businesses presents opportunities for consulting and coaching industries to offer specialized guidance and resources. ## Related on Trend Hunter - [Hybrid Events Platforms](https://www.trendhunter.com/trends/appyfair.md) - [Corporate Connection Platforms](https://www.trendhunter.com/trends/her-workplace.md) - [Apparel-Branded Mindfulness Series](https://www.trendhunter.com/trends/mindshift-series.md) - [Groundbreaking Menopause Digital Platforms](https://www.trendhunter.com/trends/menopause-digital-platform.md) - [Fitness-Focused Professional Development Summits](https://www.trendhunter.com/trends/career-lab.md) - [Female Athlete-Focused Development Platforms](https://www.trendhunter.com/trends/professional-development-platform.md) - [Empowering Women Entrepreneur Programs](https://www.trendhunter.com/trends/women-entrepreneur.md) - [Luxury Experiential Event Brands](https://www.trendhunter.com/trends/the-concierge-club.md) - [High-End Health-Focused Conferences](https://www.trendhunter.com/trends/the-assembly.md)