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# Vegan Setting Powders
Tarte Released a Vegan Creaseless Loose Setting Powder

By Lima Kalim | Published 2024-07-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/creaseless-loose-setting-powder
References: [tartecosmetics](http://tartecosmetics.com/shop/creaseless-loose-setting-powder-2965.html)

![Vegan Setting Powders](https://cdn.trendhunterstatic.com/thumbs/538/creaseless-loose-setting-powder.jpeg)

Tarte released a vegan Creaseless Loose Setting Powder that offers a creaseless under-eye look for up to 16 hours. This product is designed to set, smooth, and control shine without drying out the skin, providing a natural and non-cakey finish. The set includes a set point puff for precise application in hard-to-reach areas. Available in various shades, this vegan and cruelty-free product is free of parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. This setting powder aims to deliver a flawless finish that lasts, without a chalky appearance or creases.

The extensive shade range offers a variety of colors including Chestnut, Cinnamon, Caramel, Honey, Yellow, Pink, Lavender, Translucent very deep, Translucent deep, and Translucent.

Image Credit: Tarte

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 20% | Activity: 37% | Freshness: 26%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Vegan Beauty Products:** The launch of Tarte's vegan setting powder highlights the growing demand for ethical and cruelty-free beauty solutions.
- **Long-lasting Makeup:** The 16-hour effectiveness of Tarte's loose setting powder appeals to consumers seeking durability in makeup products.
- **Diverse Shade Availability:** Offering a wide range of shades from Translucent to Chestnut, Tarte addresses the need for inclusive beauty products.

### Sectors Adopting This

- **Cosmetics:** The cosmetic industry is increasingly focusing on vegan and cruelty-free formulations to meet ethical consumer demands.
- **Personal Care:** Personal care products are evolving to include long-lasting and non-drying attributes appealing to modern consumers.
- **Ethical Retail:** Ethical retail is gaining traction as more beauty brands shift towards offering products free of harmful chemicals and animal testing.

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