# Superfruit Skincare Concealers Tarte's Creaseless Creamy Concealer Awakens Eyes with Maracuja By Laura McQuarrie | Published 2024-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creaseless-creamy-concealer References: [newbeauty](https://www.newbeauty.com/new-beauty-products-july-2024/) & [tartecosmetics](https://tartecosmetics.com/en_CA/creaseless-creamy-concealer-2971.html)  [Tarte](https://www.trendhunter.com/trends/maracuja-juicy-plumping-lip-oils) Cosmetics familiarized consumers with the benefits of maracuja with its best-selling [Maracuja](https://www.trendhunter.com/trends/maracuja-juicy-shift) Juicy Lip Plump before seamlessly incorporating this hero ingredient into new formulas like the Creaseless Creamy Concealer. This concealer is loaded with nearly 60% skincare ingredients and provides a full-coverage, natural-looking finish without settling into fine lines. This hydrating, moisturizing formula features maracuja passionfruit, which helps with creating the look of "sleep in a swipe," along with Vitamin C-rich cloudberry, awakening caffeine, niacinamide and bakuchiol, a plant-based retinol alternative. This skin-caring concealer formula is the newest addition to the brand's Maracuja Collection, and shares 34 shades and six undertones to help everyone find a comfortable formula and a perfect shade match. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 40% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Skincare Products:** Products like Tarte's concealer that blend makeup with skincare ingredients are growing in popularity for their dual benefits. - **Natural Beauty Ingredients:** Consumers are increasingly seeking out beauty products that feature natural or plant-based ingredients, as exemplified by the use of maracuja and bakuchiol. - **Inclusive Beauty Ranges:** Offering a wide range of shades and undertones, such as Tarte's 34 shades, is becoming essential to meet diverse consumer needs. ### Where This Applies - **Cosmetics:** The cosmetics industry is incorporating more skincare benefits into makeup products to appeal to health-conscious consumers. - **Natural and Organic Beauty:** The demand for natural and organic beauty products is pushing brands to innovate with plant-based ingredients. - **Inclusive Beauty:** The beauty industry is increasingly prioritizing inclusivity by expanding product ranges to cater to a diverse consumer base. ## Related on Trend Hunter - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Superfruit Plumping Lip Oils](https://www.trendhunter.com/trends/maracuja-juicy-plumping-lip-oils.md)