# Crunchy Soup-Infused Crackers The New Creamy Tomato Soup Seasoned Crackers Feature Baked-In Soup By Katherine Pendrill | Published 2018-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-tomato-soup-seasoned-crackers References: [chewboom](http://www.chewboom.com/2018/02/05/trader-joes-introduces-new-creamy-tomato-soup-seasoned-crackers/) & [traderjoes](https://www.traderjoes.com/digin/post/creamy-tomato-soup-seasoned-crackers) For those who love to dip their crackers into their soup before taking a bite, [Trader Joe's](https://www.trendhunter.com/trends/pizza-seasoned-crackers) new Creamy Tomato Soup Seasoned Crackers make it easier than ever to enjoy the comforting pairing. Trader Joe's Creamy Tomato Soup Seasoned Crackers are a new variety of [savory biscuits](https://www.trendhunter.com/trends/biscuit-crackers) that are actually infused with soup. Despite the fact that tomato soup is baked right in, the crackers are deliciously crunchy thanks to a tasty blend of brown rice and rolled oats. The seasoned crackers are also certified gluten-free, making them an accessible option for a wide variety of customers. While the new crackers may seem ingenious, this is not the first time that Trader Joe's has debuted [soup-infused snacks](https://www.trendhunter.com/trends/french-onion-popcorn). Several years ago the chain released Pumpkin Soup Crackers, which immediately became a seasonal sensation. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Soup-infused Snacks:** Exploring the trend of infusing soup flavors into snacks like crackers opens up opportunities for unique flavor combinations and innovative product offerings. - **Gluten-free Savory Biscuits:** The rise in gluten-free diets and demand for accessible options presents a disruptive innovation opportunity for creating delicious, gluten-free savory biscuits infused with different flavors. - **Seasonal Soup Biscuits:** The success of Trader Joe's Pumpkin Soup Crackers highlights the potential for creating limited-edition soup-infused biscuits that align with seasonal flavors, enticing customers with innovative and exclusive offerings. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage the trend of soup-infused snacks by experimenting with soup-infused biscuits, chips, and other snack options that appeal to the growing demand for unique and flavorful snacks. - **Gluten-free Products:** The gluten-free industry can capitalize on the opportunity to create a range of gluten-free savory biscuits infused with soup flavors, catering to the increasing number of consumers with gluten sensitivities or dietary preferences. - **Seasonal and Limited-edition Products:** The seasonal and limited-edition product industry can explore the innovation of soup-infused crackers that align with different seasons and create a sense of excitement and exclusivity among customers. ## Related on Trend Hunter - [Crunchy Soup Toppers](https://www.trendhunter.com/trends/soup-topper.md) - [Herby Pizza-Seasoned Crackers](https://www.trendhunter.com/trends/pizza-seasoned-crackers.md) - [Tomato-Red Chile Crackers](https://www.trendhunter.com/trends/chile-crackers.md) - [Crunchy Multi-Seed Crackers](https://www.trendhunter.com/trends/organic-seedy-crackers.md) - [Mini Bagel-Flavored Crackers](https://www.trendhunter.com/trends/mini-almost-everything-bagel-sandwich-crackers.md) - [Star-Shaped Rice Crackers](https://www.trendhunter.com/trends/sugared-rice-cracker-stars.md) - [Deliciously Crunchy Wheat Crackers](https://www.trendhunter.com/trends/wheat-crisp-crackers.md) - [Gluten-Free Cheese Crackers](https://www.trendhunter.com/trends/savory-squares.md) - [Dried Shishito Pepper Crisps](https://www.trendhunter.com/trends/shishito-crisps.md)