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# Tart Frozen Custard Desserts
Culver’s is Serving Up a New Creamy Lemon Crumble Frozen Custard

By Katherine Pendrill | Published 2019-06-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-lemon-crumble
References: [chewboom](https://www.chewboom.com/2019/06/07/culvers-unveils-new-creamy-lemon-crumble-frozen-custard/) & [culvers](https://www.culvers.com/flavor-of-the-day/creamy-lemon-crumble)

Summer is about to get a whole lot sweeter with the debut of [Culver's](https://www.trendhunter.com/trends/dark-chocolate-pb-crunch) new Creamy Lemon Crumble Frozen Custard. Set to drop on Monday, June 10th, the indulgent new dessert is described as "a perfect mix of sweet and tart."

Culver's new Creamy Lemon Crumble Frozen Custard starts with the brand's specially blended [Lemon Fresh Frozen Custard](https://www.trendhunter.com/trends/sweet-topped-lemonades). The creamy custard is then mixed with [crushed sugar cookies](https://www.trendhunter.com/trends/new-brownie-sundae) and a citrusy lemon drizzle for a dessert that is sweet and tart, but also packs a satisfying crunch. The new Creamy Lemon Crumble flavor is the first of four mysterious new summertime custard flavors that Culver’s will be releasing between June and September of 2019.

Image Credit: *Culver’s.*

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 70% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Creamy Frozen Custard Desserts:** Opportunity to create unique flavor combinations and textures in frozen custard desserts.
- **Specialty Summer Flavors:** Opportunity to release limited edition, seasonal flavors to attract customers during the summer months.
- **Indulgent Desserts with Crunch:** Opportunity to create desserts that combine creamy textures with satisfying crunchy elements.

### Industries Being Reshaped

- **Frozen Dessert Industry:** Disruptive innovation opportunities to introduce new flavor profiles and innovative textures in frozen desserts.
- **Fast Food Industry:** Disruptive innovation opportunities to offer unique, limited edition desserts to drive customer engagement and increase sales during summer.
- **Food and Beverage Industry:** Disruptive innovation opportunities to experiment with unconventional flavor combinations and textures in desserts.

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