# Pristine Pastel Editorials The Purple Fashion Creamy Leather Photoshoot is Pale Throughout By Jordy E | Published 2014-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-leather References: [mode.newslicious.net](http://mode.newslicious.net/2014/03/creamy-leather-suvi-koponen-by-roe.html) & [purple.fr](http://purple.fr) The Purple Fashion Creamy Leather photoshoot is currently on display via the magazine's Spring/Summer 2014 edition. Model Suvi Koponen is the focal point of the fashionable production which was put together by photographer Roe Ethridge. Ethridge distinguished this editorial from the rest by matching stylist Vanessa Traina's selection of [pale pastel apparel](https://www.trendhunter.com/trends/stein) with equally light backdrops and finishes. In each photo, Koponen's light green and beige apparel faded into the snapshots, making the entire set appear airy and appropriate for [feminine springtime wear](https://www.trendhunter.com/trends/contemporary-femininity). Make-up artist Romy Soleimani also remained consistent with the pale motif. Soleimani opted for [nude pink lips](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) and minimal eye cosmetics, enabling Koponen to blend in all the more seamlessly with Creamy Leather. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 80% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Pale Color Palette Fashion:** Using a consistent and monochromatic pastel color scheme in fashion photoshoots and editorials. - **Minimalistic Makeup:** Emphasizing solely on a natural look and using minimal makeup to enhance natural beauty. - **Light-based Photography:** Using lighting techniques and backdrops that primarily reflect pale and muted hues. ### Where This Applies - **Fashion:** Designing fashion pieces and wardrobes that cater towards a pale and minimalistic color scheme. - **Makeup:** Producing natural, minimalistic, and nude-toned makeup products. - **Photography:** Offering a photography service that focuses on lighting and a particular color scheme that complements fashion and beauty. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Coordinated Leather Sets](https://www.trendhunter.com/trends/rudsak-spring-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)