# Pleasantly Creamy Handmade Soaps Lush's Figs & Leaves Soap is a Vegan Product with a Subtle Aroma By Kalin Ned | Published 2022-06-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-handmade-soap References: [lush](https://www.lush.com/au/en/p/figs-and-leaves-soap) Lush is known for its scented innovations in beauty—from massage bars and bath bombs to creamy handmade soaps and pleasantly exfoliating scrubs. The brand's Figs and Leaves soap is definitely a great example of how Lush prioritizes ingredient combinations to bring about unique bathing and cleansing experiences to consumers. The Figs and Leaves soap basts a "subtly sweet and fresh scent" that is bound to calm one's nerves. The fig seeds provide [gentle exfoliation](https://www.trendhunter.com/trends/buffing-bar) while the inclusion of Fair Trade Organic Aloe Vera gel delivers a cooling sensation. Formulated mostly with natural ingredients, this creamy handmade soap—which lathers up like a dream—also boasts Rapeseed Oil, Coconut Oil, Aloe Extract, and more. This product, like most [Lush products](https://www.trendhunter.com/trends/new-lush-skincare), is plastic-free. It is also vegan and cruelty-free. Image Credit: Lush ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 64% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Natural Ingredient Beauty Products:** There is an opportunity for beauty companies to prioritize and market natural ingredients in their products, like Lush does in their handmade soaps. - **Plastic-free Packaging:** Lush's commitment to plastic-free packaging can inspire other industries to minimize their environmental impact as well. - **Vegan and Cruelty-free Products:** Increasing demand for vegan and cruelty-free products presents an opportunity for businesses to align their values with their customer's values. ### Who This Affects Most - **Beauty:** The beauty industry can adopt Lush's prioritization of natural ingredients and plastic-free packaging to align with consumer concerns for sustainability. - **Packaging:** With Lush's commitment to plastic-free packaging, particularly in the beauty industry, there is an opportunity for packaging companies to innovate and provide alternative packaging solutions. - **Consumer Goods:** Increasing demand for vegan, cruelty-free and environmentally conscious products presents an opportunity for businesses in the consumer goods industry to adapt their product offerings to meet evolving consumer values. ## Related on Trend Hunter - [Chia-Studded Soaps](https://www.trendhunter.com/trends/exfoliating-soap-bar.md) - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md) - [Fragrant Goats Milk Soaps](https://www.trendhunter.com/trends/goats-milk-soaps.md) - [Single-Ingredient Soaps](https://www.trendhunter.com/trends/single-ingredient-soap.md) - [Gardener-Targeted Soaps](https://www.trendhunter.com/trends/gardeners-soap-bar.md) - [Grapefruit-Inspired Goat's Milk Soaps](https://www.trendhunter.com/trends/grapefruit-goats-milk-soap.md) - [Herbaceous Solid Soaps](https://www.trendhunter.com/trends/tomato-soap.md) - [Uplifting Sweet-Scented Soaps](https://www.trendhunter.com/trends/just-peachy-soap-bar.md)