# Colourful Creamy Eyeshadow Sticks Laura Mercier Adds 12 Nuances to Its Caviar Stick Eyeshadow Line By Kalin Ned | Published 2020-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-eyeshadow References: [lauramercier](https://www.lauramercier.com/makeup/eyes-eyebrows/eye-shadow/caviar-stick-eye-colour-12701639.html) Aside from the variety of colors that one can choose from, [Laura Mercier's](https://www.trendhunter.com/trends/ultra-blur) creamy eyeshadow range distinguishes itself with a 12-hour wear guarantee, allowing consumers to have peace of mind on-the-go. Pegged as "crease- and transfer-resistant," Laura Mercier's Caviar Stick Eye Color comes in 12 new shades--Rasberry, Magenta, Violet, Turquoise Sunrise, Nude Rose, Burgundy, Indigo, Pearl, Sunbeam, Golden, and Sienna. The soft creamy eyeshadows are luxuriously pigment-rich, boosting for a captivating result once applied. Available in a creamy shimmer or a matte finish, Laura Mercier's assures that there is a texture that will fit any preference. In addition, the stick allows for greater control during application, allowing consumers the opportunity to "[smudge, blend, line, fill, or define](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen)." Image Credit: Laura Mercier ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 10% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **12-hour Wear Eyeshadow:** Disruptive innovation opportunity: Developing long-lasting eyeshadow products that offer guaranteed wear for extended periods of time. - **Creamy Shimmer and Matte Finish:** Disruptive innovation opportunity: Creating eyeshadow products that offer a range of textural options, from creamy shimmer to matte finish. - **Multi-functional Eyeshadow Sticks:** Disruptive innovation opportunity: Designing eyeshadow sticks that provide greater control and versatility for smudging, blending, lining, filling, or defining. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Introducing new formulations and technologies in the cosmetics industry to create long-lasting, multi-functional eyeshadow products. - **Beauty Retail:** Disruptive innovation opportunity: Incorporating innovative eyeshadow products into beauty retail stores and online platforms to meet customer demand for long-lasting and versatile options. - **Makeup Artistry:** Disruptive innovation opportunity: Offering professional makeup artists a range of long-lasting and versatile eyeshadow products to enhance their creative capabilities and provide high-quality results. ## Related on Trend Hunter - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Vegan Eyeshadow Sticks](https://www.trendhunter.com/trends/eyeshadow-sticks.md) - [Cream Eyeshadow Shade Expansions](https://www.trendhunter.com/trends/cashmere-matte-eyelights.md) - [Single-Swipe Eye Makeups](https://www.trendhunter.com/trends/clean-eye-color-sticks.md) - [Affordable Durable Eyeshadows](https://www.trendhunter.com/trends/durable-eyeshadow.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Bold Creamy Eyeshadows Pensils](https://www.trendhunter.com/trends/vegan-eyeshadow-pencil.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)