# Horchata-Inspired Energy Drinks This Creamy Energy Drink is Infused with Real Dairy and Cinnamon By Katherine Pendrill | Published 2015-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-energy-drink References: [businesswire](http://www.businesswire.com/news/home/20141204005701/en/Snoop-Dogg-Collaborates-Arriba-Horchata) & [drinkarriba](http://www.drinkarriba.com/) 'Arriba' teamed up with Snoop Dogg to produce a creamy energy drink that is infused with real dairy and cinnamon spice. Horchata is a traditional Spanish drink, which is generally made from grains such as rice or nuts such as almonds. Putting a new spin on this age-old recipe, this unusual energy drink boasts a [sweet cinnamon flavor](https://www.trendhunter.com/trends/mojo-energy-pouches-cinnamon-churro). 'Arriba Horchata Energy' is a creamy energy drink made from real dairy. The drink is designed to mimic the familiar taste of Horchata, which has a sweet yet subtly spiced flavor. Unlike other energy drinks, Arriba Horchata Energy tastes more like a dessert than a soda. Despite its sweet flavor profile, the drink manages to deliver a powerful burst of energy in the form of active ingredients such as taurine, guarana and ginseng. The Spanish-inspired energy drink is perfect for consumers who are looking for a beverage that delivers a burst of caffeine without the artificial taste that characterizes most energy drinks. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Creamy Energy Drinks:** Disruptive innovation opportunity: Create unique and flavorful energy drinks that provide a creamy texture and taste, appealing to consumers looking for an alternative to traditional energy drinks. - **Horchata-inspired Beverages:** Disruptive innovation opportunity: Develop a range of horchata-inspired drinks that combine traditional flavors with added health benefits, catering to consumers seeking unique and nutritious beverage options. - **Alternative Energy Drink Flavors:** Disruptive innovation opportunity: Experiment with unconventional flavors, such as cinnamon spice, in energy drinks to attract consumers looking for new and exciting taste experiences. ### Who This Affects Most - **Energy Drink Industry:** Disruptive innovation opportunity: Create a new segment within the energy drink market by offering creamy and flavorful alternatives to traditional carbonated energy drinks. - **Beverage Industry:** Disruptive innovation opportunity: Introduce horchata-inspired beverages as a new category in the beverage industry, providing consumers with a unique and culturally-inspired drink option. - **Flavor and Ingredient Industry:** Disruptive innovation opportunity: Develop novel flavors and ingredients, such as cinnamon spice, to meet the demand for innovative and distinct energy drink options. ## Related on Trend Hunter - [Dairy-Free Horchata Drinks](https://www.trendhunter.com/trends/chobani-oat-horchata.md) - [Festive Horchata Smoothies](https://www.trendhunter.com/trends/horchata-smoothies.md) - [Mexican Drink-Inspired Ice Creams](https://www.trendhunter.com/trends/horchata-ice-cream.md) - [Springtime Horchata Beverages](https://www.trendhunter.com/trends/seasonal-spring-menu.md) - [Swirled Horchata Caramel Sippers](https://www.trendhunter.com/trends/horchata-caramel-sip.md) - [Globally-Inspired Nut Milk Blends](https://www.trendhunter.com/trends/horchata-azul.md) - [Cold Brew Horchata Lattes](https://www.trendhunter.com/trends/beekeeper-x-taco-bell.md) - [Sensorial Energy Beverages](https://www.trendhunter.com/trends/sriracha-energy-drink.md) - [Blue Horchata Smoothies](https://www.trendhunter.com/trends/blue-horchata-smoothie.md)