# Low-Sugar Protein Bars Barebells Debuted the 'Creamy Crisp' Protein Bar with Salt and Caramel By Colin Smith | Published 2022-04-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-crisp References: [nosh](https://www.nosh.com/food-wire/2022/barebells-holiday-crisp-relaunches-with-a-new-name-creamy-crisp/) & [barebells](https://barebells.com/products/?a)  'Barebells,' the Swedish food manufacturer famous for its [high-protein, low-sugar protein bars](https://www.trendhunter.com/trends/snck-protein-bar), has debuted a new flavor named 'Creamy Crisp.' While the Creamy Crisp flavor is technically a new offering for the brand, it is in fact a renamed version of the brand's 'Holiday Crisp' bar from late 2021. The Creamy Crisp name was selected to advertise the fact that this bar will now be a permanent part of Barebells' product list. The bar was brought back by popular demand. The protein bar itself incorporates a [creamy chocolate shell](https://www.trendhunter.com/trends/protein-crunchy-bar) that gives it its name. The bar is filled with [salted caramel and small puffed crisps](https://www.trendhunter.com/trends/sea-salt-caramel-chocolate-cookie-bar) that create an eloquent blend of sweet and savory flavors combined with a creamy, crispy texture. Image Credit: Barebells ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 7% | Activity: 33% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Protein Bars:** Opportunity to create innovative protein bars with low sugar content to cater to health-conscious consumers. - **Savory and Sweet Flavors:** Development of new protein bar flavors that combine savory and sweet tastes to offer unique snacking experiences to consumers. - **Renaming and Repositioning Products:** Repositioning existing products by renaming and rebranding them can help increase product awareness and demand. ### Sectors Adopting This - **Food and Beverage:** Opportunity to innovate within the food and beverage industry by creating new, healthy snack options for consumers. - **Fitness and Wellness:** Innovation in the fitness and wellness industry can involve the creation of low-sugar protein bars that match the dietary needs of individuals. - **Marketing and Advertising:** Using effective marketing and advertising strategies to reposition existing products can help increase demand and drive sales within various industries. ## Related on Trend Hunter - [Tropically Themed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-caramel-almond.md) - [Banana Caramel Protein Bars](https://www.trendhunter.com/trends/soft-protein-bar.md) - [Nutritious Nougat Protein Bars](https://www.trendhunter.com/trends/crispy-nougat-protein-bar.md) - [Protein Bar Flavor Expansions](https://www.trendhunter.com/trends/barebells.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Coconut-Packed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-choco.md) - [Pillowy Marshmallow Protein Bars](https://www.trendhunter.com/trends/barebells-marshmallow-peanut-road.md) - [Festivly Flavored Snacking Bars](https://www.trendhunter.com/trends/gingerbread-soft-bar.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md)