# Protein-Enriched Cold Coffees High Brew Coffee Creamy Cappuccino + Protein is Also Rich in Fiber By Michael Hemsworth | Published 2017-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/creamy-cappuccino References: [highbrewcoffee](http://www.highbrewcoffee.com/our-products/) & [highbrewcoffee](http://www.highbrewcoffee.com) Merging a number of popular food and beverage aspects into a singular product, the High Brew Coffee Creamy Cappuccino + Protein is intended to offer a way to maintain high energy levels and keep you feeling full. The new beverage from the High Brew Coffee company infuses a hefty [12 grams of protein](https://www.trendhunter.com/trends/protein-vanilla-almond-latte) into the drink in order to help make it suitable for enjoying between meals or after a workout. It also boasts three grams of fiber in each can to help a person maintain healthy digestion even if they find themselves neglecting proper meals throughout busy days. The High Brew Coffee Creamy Cappuccino + Protein is, like the brand's other offerings, [conveniently canned](https://www.trendhunter.com/trends/protein-cold-brew-latte) in order to make it suitable for enjoying while commuting, at the office or at home. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-enriched Beverages:** There is a growing trend of infusing protein into beverages as a way to offer a convenient and nourishing option for busy individuals. - **Functional Coffee:** The combination of coffee with additional functional ingredients such as protein and fiber is becoming more popular as consumers seek multipurpose beverages. - **Convenient Nutrition:** Consumers are increasingly looking for on-the-go options that provide both sustenance and convenience in their busy lifestyles. ### Who This Affects Most - **Beverage Industry:** Beverage companies can explore the opportunity of incorporating protein and other functional ingredients into their products to cater to health-conscious consumers. - **Coffee Industry:** Coffee brands can tap into the market demand for functional beverages by developing coffee products that offer added nutritional benefits. - **Fitness and Wellness Industry:** The fitness and wellness industry can benefit from the rise of protein-enriched beverages as a post-workout or meal replacement option for consumers looking to maintain energy levels and support muscle recovery. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Protein-Packed New Year Coffees](https://www.trendhunter.com/trends/dutch-bros-protein-coffee.md)