# Credit Crunch Plastic Surgery ‘Complexions' Beauty Products Lift Skin From Within By Vincent Salera | Published 2009-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/creamvertising-beauty-cream-that-replaces-plastic-surgery References: [theshoppingchannel](http://www.theshoppingchannel.com/category/beauty.do?e=1&N=100038) Can the benefits of plastic surgery be found in a bottle? Dr. Watts claims that all his ‘Complexions’ products have a patented [nanotechnology targeted 24-hour delivery system](https://www.trendhunter.com/trends/dermal-micro-points) that works from the inside out to push up your skin to mimic plastic surgery. This system differs from the other [over-the-counter anti-aging products](https://www.trendhunter.com/trends/antiaging-concentrate) on the market in that those products merely sit on your skin and do not work from within. Yesterday was the Canadian world launch of Dr. Watt’s ‘Complexions’ beauty products, which are exclusively available through the Shopping Channel Canada. Dr. Watts is one of the most respected plastic surgeons in the world. Since not every woman or man wants or can afford cosmetic surgery, Dr. Watts has taken his expertise working with skin, both as a plastic surgeon and a chemist, to develop his ‘Complexions’ skin care line. I guess only the future will tell if [going under the knife](https://www.trendhunter.com/trends/noninvasive-facelift) to fight the signs of aging is a thing of the past. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Nanotechnology Beauty Products:** The use of nanotechnology in beauty products presents an opportunity for targeted and effective skin rejuvenation, potentially disrupting the plastic surgery industry. - **Internal Skin Care Systems:** The development of skin care products that work from the inside out offers an alternative to traditional external treatments, opening up new possibilities within the beauty industry. - **Affordable Anti-aging Solutions:** The creation of cost-effective anti-aging products allows individuals who cannot afford cosmetic surgery to access effective skin rejuvenation methods, challenging the market dominance of surgical procedures. ### Where This Applies - **Plastic Surgery:** The plastic surgery industry should explore integrating nanotechnology and internal skin care systems into their existing procedures to provide more targeted and less invasive treatments. - **Beauty Products:** Beauty product companies should invest in research and development of nanotechnology-based products and internal skin care systems to meet the growing demand for non-surgical treatment options. - **Cosmetic Retail:** Cosmetic retailers can capitalize on the demand for affordable anti-aging solutions by offering a wide range of nanotechnology-based beauty products and internal skin care systems to cater to diverse consumer needs. ## Related on Trend Hunter - [Luxe Regenerative Skincare](https://www.trendhunter.com/trends/haute-regenerative-skincare.md) - [Stackable Skincare Treatments](https://www.trendhunter.com/trends/dr-few-skincare.md) - [Non-Invasive Plumping Creams](https://www.trendhunter.com/trends/peptide-plump-collagen-cushion-cream.md) - [Skin Plumping Elixirs](https://www.trendhunter.com/trends/neofiller-lift-fill.md) - [Pearlescent Sculpting Highlighters](https://www.trendhunter.com/trends/5-point-lift-by-isamaya.md) - [Ageing-Friendly Skincare Systems](https://www.trendhunter.com/trends/collage-beauty.md) - [Procedure-Inspired Skincare Collections](https://www.trendhunter.com/trends/olay-regenerist-treatments.md) - [Multi-Dimensional Lifting Beauty Products](https://www.trendhunter.com/trends/4d-serum.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md)