# Cream-to-Powder Blush Cosmetics Lime Crime's 'Softwear Blush' Boasts a Weightless Formula By Laura McQuarrie | Published 2019-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cream-to-powder-blush References: [prnewswire](https://www.prnewswire.com/news-releases/lime-crime-releases-matte-and-glow-softwear-blushes-300839767.html) & [limecrime](https://www.limecrime.com/categories/softwear-blush) Lime Crime recently added to its colorful cosmetics collection with an all-new Softwear Blush, which has an innovative [cream-to-powder blush formula](https://www.trendhunter.com/trends/cream-blush-stick). The lightweight product can be applied with the fingers or built up with a brush to create color that's comfortable yet not harsh and still allows the skin's natural radiance to shine through. The versatile blush product is available in two finishes—[Matte and Glow shades](https://www.trendhunter.com/trends/ontheglow-blush)—that can be worn on their own or layered to create even more impactful looks. The Glow finish blush cosmetics are said to act like a [soft focus filter on the skin](https://www.trendhunter.com/trends/soft-focus-blurring-blush), while the Matte option provides long-lasting natural color. All of the Lime Crime Softwear Blush products have computer-inspired names like 'petal.jpg' 'flower.ai' and 'firewall,' as well as 'dark web' and 'wifi,' which range from soft pinks to bright berry colors. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Cream-to-powder Blush Formula:** The rise of cream-to-powder blush formulas presents a potential disruptive innovation opportunity in the cosmetics industry. - **Versatile Blush Products:** The trend towards versatile blush products with multiple finishes and shades creates an opportunity for cosmetic companies to appeal to a wider range of consumers. - **Tech-inspired Product Naming:** The trend of using tech-inspired names for beauty products presents a unique opportunity for cosmetic companies to differentiate themselves in a crowded marketplace. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can improve product offerings by developing more versatile and innovative blush formulas. - **Beauty Retail:** The trend towards versatile blush products with multiple finishes and shades provide beauty retailers with more opportunities to upsell customers. - **Marketing and Advertising:** Cosmetic companies can capitalize on the tech-inspired trend of naming beauty products to stand out in a crowded market by creating unique marketing campaigns. ## Related on Trend Hunter - [Pillowy Powder Blushes](https://www.trendhunter.com/trends/cloud-paint-plush-blush.md) - [Tea-Infused Cream Blushes](https://www.trendhunter.com/trends/pinch-my-cheeks-softblur-cream-blush.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md) - [Gel-Cream Liquid Blushes](https://www.trendhunter.com/trends/rose-liquid-blush.md) - [Vibrant Water-Cream Blushes](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek.md) - [Buildable Blush Formulas](https://www.trendhunter.com/trends/cream-blush-stick.md) - [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)