# Grapefruit Cream-to-Foam Cleansers Neutrogena's Facial Cleanser Supports Acne-Prone Skin By Laura McQuarrie | Published 2020-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cream-to-foam-cleanser References: [refinery29](https://www.refinery29.com/en-us/drugstore-skin-care-products-2020#slide-2/) & [neutrogena](https://www.neutrogena.ca/face/cleansers-scrubs/neutrogena-pink-grapefruit-acne-prone-skin-cream-foam-cleanser) Neutrogena's citrusy [cream-to-foam cleanser](https://www.trendhunter.com/trends/cleansing-foams) boasts a transformative formula that's especially beneficial for those with [acne-prone skin](https://www.trendhunter.com/trends/evenly-clear). The Neutrogena Pink Grapefruit Acne Cream-to-Foam Facial Cleanser includes a combination of naturally derived grapefruit extract and glycolic acid, an AHA that gently exfoliates the outermost layer of the skin to increase radiance. The oil-free, pore-cleansing facial cleaner with exfoliating benefits and [brightening ingredients](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse) boasts "microbubbles" that cling to dirt, oil and impurities, helping to leave the skin deeply cleansed and softer than before. When using the product, massaging the cream-to-foam formula into the skin for a longer period of time is said to create more microbubbles. Although the product has exfoliating properties, it is gentle enough to be used on a daily basis. Image Credit: Neutrogena ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 15% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cream-to-foam Cleansers:** Cream-to-foam cleansers offer a transformative formula and exfoliating benefits, providing an opportunity for skincare brands to innovate and cater to specific skin concerns. - **Acne-prone Skin:** Developing products specifically targeted towards acne-prone skin, like Neutrogena's Pink Grapefruit Acne Cream-to-Foam Facial Cleanser, presents an opportunity for brands to address a common skincare concern. - **Natural Ingredients:** With the growing demand for natural skincare, incorporating naturally derived ingredients, such as grapefruit extract, in cream-to-foam cleansers can be a disruptive innovation in the industry. ### Where This Applies - **Skincare:** The skincare industry can capitalize on the popularity of cream-to-foam cleansers by creating innovative formulas that cater to specific skin concerns, like acne-prone skin. - **Beauty:** Beauty brands can leverage the trend of cream-to-foam cleansers by offering products that provide gentle exfoliation and incorporate natural ingredients, appealing to consumers looking for effective and natural skincare solutions. - **Cosmetics:** Cosmetic companies can tap into the cream-to-foam cleanser trend by developing products that not only cleanse the skin but also exfoliate and brighten, providing a multi-functional solution for consumers. ## Related on Trend Hunter - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Gum-Like Facial Cleansers](https://www.trendhunter.com/trends/bubble-gum-cleanser.md) - [Gel-to-Foam Face Wash](https://www.trendhunter.com/trends/cerave-skin-renewing-eye-cream.md) - [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Sulfur-Infused Foaming Cleansers](https://www.trendhunter.com/trends/eradikate.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Gentle Creamy Cleansers](https://www.trendhunter.com/trends/face-reality1.md) - [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md)