# Hydrating Exfoliating Scrubs S.W. Basics' Cream Scrub is the Perfect Solution to Flaky Winter Skin By Riley von Niessen | Published 2017-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cream-scrub References: [store.swbasicsofbk](https://store.swbasicsofbk.com/products/cream-scrub) S.W. Basics offers a number of skincare products for the face and body and one of it's most popular is its organic Cream Scrub. It's recipe incorporates just four different ingredients, which are: sugar, shea butter, coconut oil and olive oil. These ingredients are organic and fair trade as well, meaning that consumers can feel good about using it, while their skin does too. [Hydrating and exfoliating](https://www.trendhunter.com/trends/lucent-facial-refiner), the gritty Cream Scrub combats the irritating effects of dry skin quickly. To use it, consumers simple squeeze a generous amount of the product into their hands and then scrub it onto wet and warm skin. After rinsing it off, their skin is guaranteed to be silk smooth and moisturized. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Organic Skincare Products:** The popularity of S.W. Basics' Cream Scrub indicates a growing trend towards organic and natural skincare products that are effective and environmentally friendly. - **Hydrating and Exfoliating Products:** The hydrating and exfoliating properties of S.W. Basics' Cream Scrub highlight a trend for multi-functional skincare products that offer convenience and effective results. - **Fair Trade Ingredients:** The use of fair trade ingredients in S.W. Basics' Cream Scrub reflects a trend towards ethical sourcing in the skincare industry, providing opportunities for companies to differentiate themselves by supporting fair trade practices. ### Where This Applies - **Skincare Industry:** The success of S.W. Basics' Cream Scrub suggests opportunities for innovation and market growth in the skincare industry, particularly in the organic and natural skincare segment. - **Beauty and Personal Care Industry:** The demand for hydrating and exfoliating products like S.W. Basics' Cream Scrub presents opportunities for companies operating in the beauty and personal care industry to develop innovative products that cater to consumer needs. - **Fair Trade Industry:** The use of fair trade ingredients in skincare products, like S.W. Basics' Cream Scrub, highlights the potential for growth and innovation in the fair trade industry as consumer awareness and demand for ethical products continues to rise. ## Related on Trend Hunter - [Coconut-Based Exfoliating Cleansers](https://www.trendhunter.com/trends/propre-body-care.md) - [Multi-Functional Moisturizing Scrubs](https://www.trendhunter.com/trends/moisturizing-scrub.md) - [Affordable Winter-Ready Scrubs](https://www.trendhunter.com/trends/shea-sugar-scrub.md) - [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md) - [Moroccan Rose-Inspired Shea Scrubs](https://www.trendhunter.com/trends/moroccan-rose.md) - [Raspberry-Inspired Sugar Scrubs](https://www.trendhunter.com/trends/raspberry-fizz.md) - [Ultra-Gentle Face Scrubs](https://www.trendhunter.com/trends/gentle-face-scrub.md) - [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md) - [Firming Tropically Inspired Exfoliatiors](https://www.trendhunter.com/trends/firming-shea-sugar.md)